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Comments on “Proximus”
Posts » Proximus » Comments » Comment
Bram Kanstein (@bramk)@bramk · Creator of @startupstash
How are you actually tracking people? Can you explain without secret messages? ;)
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Jorge Bueno@nsxsn · CEO, Proximus Inc.
@bramk @rdardour of course!! We install passive BTLE chips in baskets and carts and we transform these fuzzy signals into positions on the store layout. We do it anonymously. It is 100% iBeacon compatible so we can link the journey with an specific user in the future. Our technology has an accuracy of 1.5m in a 20.000m^2 hypermarket!
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Johnny Quach@johnnyquachy · Director of Product @ Rocket Internet
@nsxsn @bramk @rdardour How do you deal with users that don't use baskets or carts?
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Bram Kanstein (@bramk)@bramk · Creator of @startupstash
@johnnyquachy @nsxsn @rdardour and are you focussing on basket and cart manufacturers? or the stores? Difficult rollout imo - interesting concept nonetheless :)
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Jorge Bueno@nsxsn · CEO, Proximus Inc.
@bramk @johnnyquachy @rdardour In this moment we are focused on retailers and brands. We have already talked with some carts manufacturers but it is still early for them to integrate beacons on carts. Yes, the rollout is challenging but the results are amazing! :-)
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