Jon Myers ✈
@jonmyers · Designer
As a digital product designer and advisor who influences decisions to use this kind of software for marketing efforts for the companies with whom I collaborate - (4 of whom have raised capital this year), I would love to get my hands on it, immediately.
It looks (from the screenshots and copy) - like it could be a decent fit for content marketing, and conceptually sounds good.
However, you lost me at "Request a Demo" - as a prospect, it is one of the most aggravating calls to action you can offer us. If the product requires someone to explain and demo it, you lost a lot of us. No time or patience for setting up calls and demos.
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Joanna Drabent
@jdrabent
@jonmyers thank you for your feedback - I really appreciate that you decided to let us know what hadn't worked.
There are various SaaS business models, each has its own pros & cons. We decided to start with demo calls (transactional sales model) to make sure our users know how to use all the features in order to maximize their effects. Our experience so far is that it works, and most of our clients appreciate the model. It also let us know the people we work with, better understand their needs, which also helps provide more accurate customer service.
Still, it's always a never-ending process, and once we see that this approach is no longer that effective, we'll probably look for something else.
Cheers, Joanna
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