Max Guttman
@maxwellhallel · Educator, artist, writer (they/them) ⚧
This can also be really cool for transgender people taking hormone replacement therapy!
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Nadia Yun
@nadia_yun · The StartUP CMO: Marketing I PR I Social
@maxwellhallel or Before and Afters (surgery & injectables) Age progression... etc. The positioning could be better to be LESS "straight-white-male" centric. Women, babies/ kids, and those going through a major transition should be the target focus. Possible enterprise angle with weight loss and health insurance companies...
Interesting to see an API integration as well..
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Pietz Prove
@gopietz · Media Computer Science Student
@nadia_yun so, having a single noinfoifstraight-white-male on their website makes this service straight-white-male centric?
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Nadia Yun
@nadia_yun · The StartUP CMO: Marketing I PR I Social
@gopietz not at all. What are you asking?
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Pietz Prove
@gopietz · Media Computer Science Student
@nadia_yun i thought you were implying that their current representation was straight-white-make centric, but maybe i misunderstood your statement.
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Nadia Yun
@nadia_yun · The StartUP CMO: Marketing I PR I Social
@gopietz Ah! Well on first glance under Media - do you feel like the product is inclusive? Now imagine the same screenshots with a pregnant women ONLY. It skews perception of the product & weakens the actual product positioning / capabilities. The maker isn't here to answer this - but I will assume that they are looking to increase their user base? With that said there are many apps dedicated to men and fitness before and after so how can you differentiate? These selfie before & after apps if actually made to target women (because there are not many) would KILL IT. ESP with integrating #AR.
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Pietz Prove
@gopietz · Media Computer Science Student
@nadia_yun i don't disagree with you. i just feel like implying that a service is not inclusive based on one available advertising example doesn't make much sense. that is all.
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Nadia Yun
@nadia_yun · The StartUP CMO: Marketing I PR I Social
@gopietz no you were not clear. Yes, the current image is representative of a #twink 🤣. Look at the picture!
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Nadia Yun
@nadia_yun · The StartUP CMO: Marketing I PR I Social
@gopietz Use the app & tell me if you feel the same!
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