Compare any two software products based on your needs and preferences.
Everyone can go look at social following or hunt down some sort of financial metrics of a company in Crunchbase. Sifter gives some cool data that isn't super easy to find, like NPS, which is important to marketers.
As someone historically on the business side, competitive analysis is a part of everyday life. This is a novel idea for making it easier.
Limited information for now, but I assume it will be come far more robust.