Would you recommend this product?
1 Review1.0/5
Please don't just send out mass emails. Works much better when you actually know what we write about and/or get to know us a bit more than just that we write somewhere and have a Twitter account.
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@sarahbuhr I wish we could sticky your comment at the top of this thread. I'd like to see Pressfarm categorize reporters into areas of interest, linking to articles they've written on that subject. Bonus points if they created Twitter lists in these categories so press-hungry founders can get to know reporters passively over time.
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@sarahbuhr This comment deserves a +1 button ;-)
@sarahbuhr that's what I love about PressFriendly, they are the opposite of that. they actually help startups filter through the list of reporters to find people who are the best targets based on past writing. In addition they help us prepare for long lead publications. All of this is very time consuming for a startup; and hiring a PR firm is out of the question. I've had good response so far from the journalists I've contacted because I was able to target the pitch carefully.
@sarahbuhr -- couldn't agree more. I'm FAR more likely to respond to a product/startup pitch if it comes from somebody who knows my beat a little bit
So let's go through EVERYTHING that is wrong with this product. I am speaking as a former journalist. 1) Journos -- like VCs -- rarely write about startups that cold pitch them. You are ALWAYS BETTER GETTING AN INTRODUCTION. Seriously, get a goddamn introduction. That cuts through 99% of the crap. 2) Or just meet the journalists in person and become their FRIEND! Like anybody else, friends help friends. 3) PItches that get written up aren't just about the value of the product, but validation. There's a reason why a journalist will write about a startup started by Googlers or backed by Mark Cuban: they have been validated! In a world where journos get hundreds of emails daily, having that indicator of being quality and being vetted means everything. 4) You're just going to piss off the journalists spamming them and get less coverage in the future. 5) Seriously, don't use this product. This does NOTHING to help you get press to write about your startup.
It's embarrassing to admit but I have experience hiring a high-end PR firm that cost like $10K per month for my past startup, they had the "list" of all the tech writers and analysts. Our startup had a pretty novel concept, but we only got coverage from 2. After that I just went straight to the source, networked, met them in person, and got more coverage than ever. Press people are also humans. I don't think they're some animals you keep in a "farm".
@ezrasuki Ouch! See my post above. If you're in need if a PR push let's talk.
I really don't see the appeal in this if it is just basic contact info. Information such as the types of topics they cover, past articles etc would be far more useful, as you want to be reaching out to journalists with an interest in your area, there is no use just cold emailing a bunch of journalists. There are also loads of these lists available on the net anyway, and with more than 200 or so contacts.
@neilswmurray 100% agree. Even a basic categorization of the topics they cover would make this 10x more useful.
@neilswmurray @neilswmurray Ditto! If you have the money there are plenty of PR tools like Cision. To Neil's point there are dozens of "contact lists" so where's the value? Have you seen an Editors desk or mailbox? Even then you have figure out how your product / service stands out. As a PR professional we love stories / content. As a startup founder I will never pay for placement: http://bit.ly/tatcha. = all earned media, using only masthead info, personal contacts and industry influencers.
@Nadia_Yun I will need a PR push in the future. Curious about the process
Adding to the above: There's more info about what I cover - and my email address, free for all to see - on my Twitter account. This doesn't provide a bio, just a link to some blogposts I've written (only a minority of the stories I write). Also I really don't love the idea of being "farmed"...
@tim Nor do I blame you You'll just get more spam
@tim It sucks to be farmed. However a few publicly traded companies are already farming you to PR agencies and selling that data for thousands of $ per license. That's the source of most of your spam. So at least in this case, startup founders on a budget can access your basic info as a starting point to pitching you stories and scoops. No?