In reply to Dan Fennessy’s comment on “Party with a Local 3.0: Events”
Dan Fennessy
@dan_fennessy · Founder at Party with a Local
@chrismessina Great question Chris. It's a little bit of both actually - we've always had a global outlook, especially when we were more focused on the travel use case of Party with a Local. Previously all of our growth globally has been organic (mostly from the App stores and WOM), so we just grew wherever there was organic interest in the app.
Right now we're participating in Techstars Connection, in partnership with AB InBev in New York. http://www.techstars.com/content...
We've set ourselves the goal during Techstars of working out what it takes to quickly grow a really active and vibrant community in one place, with the goal of developing a sort of 'city playbook', whereby we can do similar in many cities around the world (Uber-style).
So for the first time ever we are actively marketing and pushing growth in one place - New York City, where we are based now. The App Stores have been our biggest driver of downloads, so hence the App Store name change to mention 'New York' - to capture as much New York-related App Store search traffic as we can.
It's a targeted ASO growth experiment and very early days - let's see if it works.
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