Dan Fennessy
@dan_fennessy · Founder at Party with a Local
Thanks for hunting us again @gillianim! A lot has happened in the past 6 months for Party with a Local - we're currently participating in Techstars Connection, in partnership with AB InBev in New York, and have broadened our focus beyond our travel roots - since we noticed our most active users were using the app in their own cities - just to meet people to enjoy nightlife with. Party with a Local 3.0 - Events, is our most significant update to so far. A bit of back story on why we built it: we were seeing week after week many users using our ‘Party Status’ function to see if anyone wanted to go to festivals, parties or events with them. In fact 80% of our users said they often don't go to events, because they simply have no one to go with. I think this is a problem almost everyone can relate to. We listened and with PWAL 3.0 you can now easily organize and meet groups of likeminded people to attend nightlife events together. I'm really proud of the team, this big update and the new direction / purpose we have. Our mission is to connect people around the world for nightlife. Historically there hasn’t been a platform for this community that wasn’t dating focused. We aim to own the social nightlife niche, which is a big niche. Looking forward to questions and comments from the PH community.
Jamie Hewitt
@jamie_hewitt
@dan_fennessy @gillianim love the idea of this latest update. Can't wait to try it out 😄
Chris Messina
@chrismessina · 🏆 PH Community Member of the Year!
@dan_fennessy the title in the app store suggests that you're focused on New York but the description says otherwise. Why?
Dan Fennessy
@dan_fennessy · Founder at Party with a Local
@chrismessina Great question Chris. It's a little bit of both actually - we've always had a global outlook, especially when we were more focused on the travel use case of Party with a Local. Previously all of our growth globally has been organic (mostly from the App stores and WOM), so we just grew wherever there was organic interest in the app. Right now we're participating in Techstars Connection, in partnership with AB InBev in New York. http://www.techstars.com/content... We've set ourselves the goal during Techstars of working out what it takes to quickly grow a really active and vibrant community in one place, with the goal of developing a sort of 'city playbook', whereby we can do similar in many cities around the world (Uber-style). So for the first time ever we are actively marketing and pushing growth in one place - New York City, where we are based now. The App Stores have been our biggest driver of downloads, so hence the App Store name change to mention 'New York' - to capture as much New York-related App Store search traffic as we can. It's a targeted ASO growth experiment and very early days - let's see if it works.
Chris Messina
@chrismessina · 🏆 PH Community Member of the Year!
@dan_fennessy got it, that's what I expected! Nice!
[deleted user]
@deleted_user
@dan_fennessy I'm in Lisbon and I installed the app. I got a message soon after from a person in NYC, not sure why... :( After trying it out for the last days, I can't say it really worked for me. Probably because there are less people around here using it or the way the app works is not very _local_. It would be interesting to see how PwaL can be a fit for other locations not just NYC (where cultural differences are more obvious, language barriers exist etc.). One minor issue, if you search for a location when you are signing up, and write _Lisboa_ instead of _Lisbon_ (from auto-completion) and hit search, the app crashes.
David Iwanow
@davidiwanow · Director Of Strategy, BlueGlass
@dan_fennessy great work Dan great to see the project is moving along well, I really think events is a brilliant addition to the platform. Also excited to see your team is taking a few more gambles such as the ASO play focusing on NY it will be interesting to see how you can adapt that to make it scale across the world.... I have a few ideas how that could work thou
Dan Fennessy
@dan_fennessy · Founder at Party with a Local
@suscov That probably would have been one of the team in New York, welcoming you to the community - we personally welcome everyone who signs up :-) We actually have a fairly active community in Lisbon, some Super Locals there have even run Party with a Local events for us, maybe you were just unlucky the days you tried. Did you fill in a full profile? Set a party status or two? Add events you were interested in or going to? Chat with multiple people? We find that users who get the most out of it are people who make some effort. We aren't at the size and scale everywhere in the world yet where the app just 'works' immediately. But we have had recent report from a new user in Amsterdam who met 4 via the app people in the first week of using it, 8 in the first 2 weeks, so we are getting there! Thanks for the bug report, we'll fix that. Cheers, Dan
[deleted user]
@deleted_user
@dan_fennessy I'll keep using it, maybe I didn't yet get the whole idea behind how it works (consider providing an onboarding screen though). One thing I didn't mention is that the person from NYC welcomed me in Portugese, where I don't speak Portugese, which probably contributed to the confusion. Also she never replied back after I mentioned that lol. :)