Dan Fennessy
@dan_fennessy · Founder at Party with a Local
Thanks for hunting us again @gillianim! A lot has happened in the past 6 months for Party with a Local - we're currently participating in Techstars Connection, in partnership with AB InBev in New York, and have broadened our focus beyond our travel roots - since we noticed our most active users were using the app in their own cities - just to meet people to enjoy nightlife with. Party with a Local 3.0 - Events, is our most significant update to so far. A bit of back story on why we built it: we were seeing week after week many users using our ‘Party Status’ function to see if anyone wanted to go to festivals, parties or events with them. In fact 80% of our users said they often don't go to events, because they simply have no one to go with. I think this is a problem almost everyone can relate to. We listened and with PWAL 3.0 you can now easily organize and meet groups of likeminded people to attend nightlife events together. I'm really proud of the team, this big update and the new direction / purpose we have. Our mission is to connect people around the world for nightlife. Historically there hasn’t been a platform for this community that wasn’t dating focused. We aim to own the social nightlife niche, which is a big niche. Looking forward to questions and comments from the PH community.
Jamie Hewitt
@jamie_hewitt
@dan_fennessy @gillianim love the idea of this latest update. Can't wait to try it out 😄
Chris Messina
@chrismessina · 🏆 PH Community Member of the Year!
@dan_fennessy the title in the app store suggests that you're focused on New York but the description says otherwise. Why?
Dan Fennessy
@dan_fennessy · Founder at Party with a Local
@chrismessina Great question Chris. It's a little bit of both actually - we've always had a global outlook, especially when we were more focused on the travel use case of Party with a Local. Previously all of our growth globally has been organic (mostly from the App stores and WOM), so we just grew wherever there was organic interest in the app. Right now we're participating in Techstars Connection, in partnership with AB InBev in New York. http://www.techstars.com/content... We've set ourselves the goal during Techstars of working out what it takes to quickly grow a really active and vibrant community in one place, with the goal of developing a sort of 'city playbook', whereby we can do similar in many cities around the world (Uber-style). So for the first time ever we are actively marketing and pushing growth in one place - New York City, where we are based now. The App Stores have been our biggest driver of downloads, so hence the App Store name change to mention 'New York' - to capture as much New York-related App Store search traffic as we can. It's a targeted ASO growth experiment and very early days - let's see if it works.
Chris Messina
@chrismessina · 🏆 PH Community Member of the Year!
@dan_fennessy got it, that's what I expected! Nice!
[deleted user]
@deleted_user
@dan_fennessy I'm in Lisbon and I installed the app. I got a message soon after from a person in NYC, not sure why... :( After trying it out for the last days, I can't say it really worked for me. Probably because there are less people around here using it or the way the app works is not very _local_. It would be interesting to see how PwaL can be a fit for other locations not just NYC (where cultural differences are more obvious, language barriers exist etc.). One minor issue, if you search for a location when you are signing up, and write _Lisboa_ instead of _Lisbon_ (from auto-completion) and hit search, the app crashes.
David Iwanow
@davidiwanow · Director Of Strategy, BlueGlass
@dan_fennessy great work Dan great to see the project is moving along well, I really think events is a brilliant addition to the platform. Also excited to see your team is taking a few more gambles such as the ASO play focusing on NY it will be interesting to see how you can adapt that to make it scale across the world.... I have a few ideas how that could work thou
Dan Fennessy
@dan_fennessy · Founder at Party with a Local
@suscov That probably would have been one of the team in New York, welcoming you to the community - we personally welcome everyone who signs up :-) We actually have a fairly active community in Lisbon, some Super Locals there have even run Party with a Local events for us, maybe you were just unlucky the days you tried. Did you fill in a full profile? Set a party status or two? Add events you were interested in or going to? Chat with multiple people? We find that users who get the most out of it are people who make some effort. We aren't at the size and scale everywhere in the world yet where the app just 'works' immediately. But we have had recent report from a new user in Amsterdam who met 4 via the app people in the first week of using it, 8 in the first 2 weeks, so we are getting there! Thanks for the bug report, we'll fix that. Cheers, Dan
[deleted user]
@deleted_user
@dan_fennessy I'll keep using it, maybe I didn't yet get the whole idea behind how it works (consider providing an onboarding screen though). One thing I didn't mention is that the person from NYC welcomed me in Portugese, where I don't speak Portugese, which probably contributed to the confusion. Also she never replied back after I mentioned that lol. :)
H
Gillian Morris
@gillianim · CEO, Hitlist
Party with a Local was one of the early hits of Product Hunt (I think for a time it might have been one of the most upvoted products ever?) so I'm excited to be able to hunt this new version. The PwaL team has never been scared to innovate and continue tweaking something that was already working well. New features make it even easier to find new friends, compare interests, and, of course, plan for your next trip. I've used PwaL traveling, but this latest version is making me eager to test it out in my own home market.
Bart van Poll
@bartvanpoll · Co-founder @spottedbylocals
The status choices were kind of limited in the previous version of PwaL. It's a really good idea to add an "I'm going to this event. Who wants to join" feature (that's what it is if I understand correctly). Honestly, I haven't tried this new feature IRL yet. But I would actually use it to go to music or art events where my friends don't want to go!
Dan Fennessy
@dan_fennessy · Founder at Party with a Local
@bartvanpoll That's exactly how it's designed to be used @bartvanpoll :-)
Izzy Sayers
@izzysayers · Community Manager, Party with a Local
Another great thing about the new Events feature on a Community front is that it continues to reinforce the fact that Party with a Local is not a dating app by facilitating group meet-ups more easily. We've had some great stories and friendships come out of the feature when it was in Beta already, such as on Halloween in New York. A number of different people found themselves in the same position when their friends bailed on their plans to go to the Above & Beyond Halloween Party, but were able to connect via the app to meet up to go together, and their Halloween night was saved! Even better, we since heard from those users that they continued to meet up to party together after this event. :)
 
Niv Dror
@nivo0o0 · Writer/Social Editor @ProductHunt
🎉😺🎉😸🎉😹🎉😻🎉😼🎉😽🎉
jpbkkr
@jaapbakker · Freelance front-end developer
I think this is an awesome update. We've worked really hard getting this out after learning people really wanted to be able to organise group meetups within our app. In the UI of the events feature we really wanted to encourage users to form groups around events instead of just using it just as an event discovery feature. I feel we created a simple design which really focusses on this and encourages people to actually meet up together, differentiating us from other discovery platforms like Facebook.
Travel à la Tendelle
@travelala10dl · Product Lead, Party with a Local
This feature allows our community to shift from the 1-on-1 meetup model to group meetups. We've already seen folks meet up to party as we beta tested this feature around the world, from NYC to Amsterdam! Eager to hear your comments and thoughts. For those that prefer videos.. Check out the one we made for this :)
Paul Kemp
@paul_s_kemp · The App Guy Podcast
I remember my episode with @dan_fennessy (episode 288 of The App Guy Podcast). We talked about Party With A Local 1.0. It's great to see your journey going onward and upward. Congratulations on 3.0
Tyler Swartz
@tylerswartz · Product @ Tripping
Looks like a cool new feature! I'm curious @dan_fennessy, how did your team see the need for the Events feature? Was it just through usage data of the app or were you also doing user interviews, or something else?
Dan Fennessy
@dan_fennessy · Founder at Party with a Local
Thanks @tylerswartz! We're pretty excited about Events and see it as a big step forward for our app and community. It was both - we definitely saw user behaviour & wanted to reduce friction / make it easier for people to share and join events as they were already trying to do. We also did lots of in-person interviews and ran surveys - it was our most requested feature.
Travel à la Tendelle
@travelala10dl · Product Lead, Party with a Local
To add onto what @danfennessy said: one interesting user behavior we observed was that we have an existing feature called "party status", which is meant for spontaneous meetups and statuses disappear after 24 hours. Many people were using this feature to broadcast that they're looking for concert or festival buddies days, weeks, and even months in advance, often posting the same message repeatedly after the status expires. So that's one way we saw that there was definitely a need... people using existing features in ways they weren't meant for!
Brendan Beirne
@brendanbeirne · Strategy / product, Joojoo
Hey @dan_fennessy I'd be interested to learn which growth / marketing channels or tactics have worked best for you guys. Cool product 👊
Izzy Sayers
@izzysayers · Community Manager, Party with a Local
@brendanbeirne Hi Brendan! Thanks, glad you like the product :D Up until now, all our growth has been organic - mainly through word of mouth and people searching in the App Store for a way to meet people for nightlife. We did a lot of work on ASO which helped with this, and have been picked up by the press a couple of times, but never done a concerted marketing push (we wanted to work on getting the product right first). Now, with this new product update, we are really looking to ramp up our marketing and get the growth skyrocketing!
Ashley Espinosa
@espiash · Product Manager, Paranoid Fan
I recently tried it for the first time and I love the simple and clear way you can let others know what you're interested in, as well as how simple it is to discover things going on in the city around you. I always love to hit the same spots the locals hit in the cities I visit, so this app is a must-have!
Shawn Low
@shawnlow · Co-founder, Firef.ly
Seems like a natural extension to a fun product! Looking forward to using it and connecting with like-minded local folks.
Izzy Sayers
@izzysayers · Community Manager, Party with a Local
Thanks @shawnlow! Yes, it felt like a natural extension for us too with the idea for the new feature being so community driven. Hope to party with you soon!
Harry Raymond
@harryraymond · Founder Drinkeasy, Product Hunt NYC
Excited about the direction of this new version. I really appreciate that the Party with a Local team puts their community first, hosting their own meetups and happy hours weekly. How have you been able to scale this across a global community?
Izzy Sayers
@izzysayers · Community Manager, Party with a Local
@harryraymond Thanks Harry :) We think hosting these events is a really great thing for bringing the community together and community building. In terms of scaling these events around the world, we have people within our Community called "Super Locals" who are our most active and engaged (and awesome! :P) users of the app. In various cities (including Amsterdam, Lille, Lisbon and Sao Paulo), Super Locals have hosted drinks and meet ups for the Party with a Local community in their city. There is a Party with a Local Christmas party coming up in Lille for anyone there! As we grow, we hope to keep finding more Super Locals to help our community continue to thrive.
eamonncarey
@eamonncarey · MD @ Techstars Connection
I first met the Party with a Local team in Amsterdam a few months ago. As someone who's had some of the best nights of my life in great cities around the world with incredible locals, I instantly clicked with the problem they're trying to solve and the scale they could achieve around connecting people for these brilliant experiences. I liked what they were doing so much, we decided to invest in them and bring them onto the Techstars Connection program in partnership with AB InBev, where they've been connected to some of the biggest brands in the world to help them scale even further. I'm a particular fan of the new events feature they're launching today. I don't know how many gigs I've missed out on or shows I haven't gone to because I didn't want to fly solo. With the new events feature, I can find a bunch of like minded people to go, hang out with and party with. This is such a great evolution of the platform and is just the first in a series of really cool steps they'll be taking over the coming weeks, months and years.
Dan Fennessy
@dan_fennessy · Founder at Party with a Local
Thanks for the kind words @eamonncarey👊We're loving Techstars Connection, in partnership with AB InBev so far! We feel with the support of the amazing @techstars network, partnerships we have in the works, product advances like this & a growing vibrant global community that we are in good shape going forward.
Bo Irik
@bo_irik
Yeah! This feature is super cool to meet groups of likeminded party people to attend events together or organize them in an easy way! Let's go!
We are very excited and proud to release events feature, this was something we always thought should be part of our product and likewise our users. We did take care from design, client side performance, introducing and building this feature on golang at backend, which is a new addition to our stack. All and all this has been a great team effort. Download/update the app! Suggestions/tips always welcome :)
I remember using this when it first came out and trying to meet up with yall when I was Amsterdam but unfortunately I could not.
Dan Fennessy
@dan_fennessy · Founder at Party with a Local
@ejameswill Pity that didn't work out back then. You should try the app again wherever you are - you might be surprised how many active users we have all over the world now.
The team is fantastic. I find so many awesome people to hang out with using Party with a Local.
Carlos Carvalho
@carlosfilipec8 · Carlos Carvalho, founder at Ubeos
Awesome new features!! Now I thing it's more easy to start new communities of PWaL everywhere!! :) These guys keep rocking... and partying!