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I think the two product hunt angles here are: 1. Self-publishing. We wrote this in Word, designed it in Indesign, published through CreateSpace and mostly intend to sell directly to our community. 2. The role of meetings in product design. A lot of the tactics in this book come from designers. I used to think designers were a particular form of genius. Then I got a tour of IDEO and realized how much process can be used to generate great ideas and solutions.