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Spencer Lanoue
@slanoue · Product Marketer @ Buffer
Claude Hopkins (1866 - 1932) was one of the great advertising pioneers—credited with popularizing the act of brushing your teeth :-)
His approach was advertising was really progressive and forward thinking for his time. For example, he believed advertising only existed to sell something. And even back in the early 20th century, he believed it should be meas… See more
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Yuvrajsinh Vaghela
@yuvrajv5 · Digital Marketing Analyst
Yes, I read 'My life in Adverting' last month.
In fact, I noted 43 "Evergreen" lessons from it.
If you can't find time to read this book, take a look at the important points.
Here you go:https://goo.gl/C0GxBY