Comments on post “Muru Music”
Danny Fiorentini
@dannyfiorentini · Founder of @MuzeekHQ
Was a pleasure to join @niccjohnson on the panel at Australian Music Tech Summit a few nights ago. Muru seems really cool and I'm excited to finally try it out.
@niccjohnson can you elaborate more about how Muru is unique compared to some of the others?
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Nicc Johnson
@niccjohnson · Chief Musicologist, DJ and Tech Founder
@dannyfiorentini it was a pleasure to meet you too. Muzeek looks amazing so I look forward to digging into that a little deeper too.
Muru is the easiest tool to create personalised playlists within seconds. Muru works on top of streaming services like Spotify, but you will need a premium subscription.
With Muru, we wanted to give people more control over their own music experience but in an easy enough way that someone that knows zero about music, can create great playlists in the same way professional DJS prepare sets.
When a DJ prepares for a set, they have a very good idea what type of music they want to start with and they have an idea what song they want to end their set with. The middle bit depends on the feedback they get from the audience.
Using those same principles we created a UI that is easy to understand but that is hooked up to an algorithm that finds songs that fit perfectly together and that can adapt to you.
Muru has 4 sliders: Tempo, Energy, Popular and Era - which allow you to adjust your journey so that the music suits your vibe.
So wether you are at home relaxing, going for a run, hanging out with friends or trying to study - You are in control over what songs of the Spotify catalogue get played.
Consider Muru the perfect mixtape 2.0 with Discover Weekly, Now trending and Pandora all rolled into one.
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Danny Fiorentini
@dannyfiorentini · Founder of @MuzeekHQ
Thanks @niccjohnson.
Any plans to integrate with the free version of Spotify? Curious about the reasoning behind the Spotify Premium paywall?
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Nicc Johnson
@niccjohnson · Chief Musicologist, DJ and Tech Founder
@dannyfiorentini yeah - quite simply we are not allowed. It is due to licensing restrictions that Spotify have with the labels. On the bright side, we never play adds in Muru, so its 100% music all the time.
We will also be rolling out a paid stand alone version of Muru in the US at a much lower price point than existing streaming services - giving a user the choice to use our app for free if they already pay for Spotify or signing up directly to our lower cost subscription service.
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Danny Fiorentini
@dannyfiorentini · Founder of @MuzeekHQ
@niccjohnson figured as much! Nonetheless, great to hear the further developments and I look forward to seeing it all in action.
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