Hi. We’re maude and we make simple sex essentials. With better ingredients, easier-to-use packaging and friendly content, we’re on a mission make sex better for all.
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maude, a modern sex essentials company, raises a round led by XFactor Ventures.Our company started with a question: If sex is a human experience, an everyday experience, why aren't brands treating it that way? Up until now, the $17 billion world of sex essentials has looked something like this: The behemoths dominate drug store shelves with their loud and "masculine" tropes, newer companies speak exclusively to women, and sex toy brands produce a dizzying array of products found in strip malls.
A "sex essentials" startup just got half a million in funding, thanks to a women-led VC fundI wrote about XFactor Ventures last summer, when it launched as a pre-seed and seed stage VC fund looking to invest in female-led companies. XFactor is unique in that its own investment team is comprised exclusively of women-and they happen to be entrepreneurs in their own right, from Credit Hero CEO Nicole Sanchez to The Muse CEO ...
This Everlane Alumna Wants To Make Sexual Wellness Gender-NeutralMaude's approach is muted by design, with playfully suggestive fruits and millennial pink noticeably absent from its sparse branding and social media aesthetic: The company's raison d'être is to offer "sex essentials" that are gender-neutral.
Meet Maude, the Women-Run Sex Line Promising Good Vibes for AllWhat's the best way to start off the day? With the wellness movement in overdrive, the rituals for new-and-improved living are plenty: hot water with lemon as a digestive wake-up; whole-body dry brushing to boost microcirculation; meditation for a clear mind. But what about a morning romp?
Maude Is Making the Chic, Minimalist Sex Products You've Been Waiting ForWhen you need to restock your fridge, you'll usually just head to the grocery store. But getting new sex products like lube, toys, and condoms isn't always so straightforward. You're lucky if you live near a sex shop, and even if you do, you may still find the experience of going into one uncomfortable.
Women on What Power Means NowIf you close your eyes and summon an image of power, it's easy to conjure a slideshow of clichés: A world leader at a microphone. An executive proceeding over a packed conference room. Someone making a costly purchase with no qualms about her monthly budget.
Rebranding sexual health - JWT IntelligenceNo longer a taboo topic, sex-related brands are seeking to reinvent the retail experience. As society continues to break taboos around sex and sexuality, cutting-edge sex brands seek a better retail experience-one that's not shameful or illicit, but more in line with the everyday retail experience consumers expect today.
Sex Sells, But How Is Design Selling It to Women?We've all heard that sex sells, but how it's sold is a lesser-known story. Historically, sex was only sold to the cis hetero man.
Eye on Design
Get MaudeSex is great. Buying stuff for it isn't. Those are Maude's words, not ours. Who is Maude? Yeah, we were wondering the same thing. We were attracted (no pun intended) to their sleek, minimalist, and yes - pretty packaging. Moreover, we quickly discovered that Maude is all about "taking the b@#$%$@# out of getting lucky."
New condoms - JWT IntelligenceCondoms. To this day, they are the only contraceptive method that prevents against both sexually transmitted disease and unintended pregnancy. Yet, study after study shows their use is steadily on the decline, while STD rates are rising across many demographics. Now, as intimate products from connected pelvic floor-monitors to digital fertility apps tear down taboos, ...
V&O Meets: Eva GoicocheaEva Goicochea is revolutionizing the sex industry. With a split background in visual branding and legislative work, she's marrying her strong eye for design with her passion to help people in the form of Maude, her latest business venture already stirring a buzz. Modern sex essentials, here to make sex simple.
Vrai & Oro
Maude Wants to Change the Way We Think About Sex ShopsSex is great, but nothing can quite kill the mood like overcomplicated toys and garish condom boxes. Enter Maude: the latest player in the sex industry, whose unisex merchandise and minimalist, streamlined packaging makes sex inclusive, fun, and most importantly safe. Featuring a curated selection o...
This startup is about to change the way you buy sex products for goodAfter breathing, sleeping and disguising accidental farts with an awkward cough, sex is probably the next most universal activity people around the world engage in on a daily basis. However, much like the unwanted flatulence, sexual intercourse can come with significant discomfort. The road to the big O!
Konbini United States
Maude: Sex Accessories For Modern People - BlackBookSex sells. Maude wants to sell it better - and the brand's three female founders, Eva Goicochea, Dina Epstein and Maya Bodinger, are intent on disrupting the sex industry. Together they've combined their experience in retail, strategy and product development (Epstein was head of "toy" design at kinky lux label Kiki de Montparnasse), to create a line of products that puts the sexy back in sex (to)y.