Hi. We’re maude and we make simple sex essentials. With better ingredients, easier-to-use packaging and friendly content, we’re on a mission make sex better for all.
Leading The Next Wave Of Wellness With Gender-Inclusive Sex EssentialsEva Goicochea, co-founder and CEO of sexual wellness startup Maude, speaks to PSFK about the Gen Z demand for inclusive brands in our Forecast Z report More than any group before them, Gen Z has done away with labels, opting instead for the idea that identity and preferences are constantly in flux.
10 Brands Disrupting Their IndustriesThe rise of technology, e-commerce, and digital media is changing the way consumers connect with brands and retail. Across all generations, we spend our money differently, we're serviced differently, and we look at brands in a different light. It really is a consumer's market.
Let's Talk About Sex(ual Wellness), Baby - Aubrie Pagano - MediumSexual wellness. It's not something people feel comfortable talking about. Let alone investing in. But when there is stalemate in a large, unexamined industry, there is opportunity. Opportunity to reshape the conversation. Opportunity to remove the social taboo and stigmas associated with it. Opportunity to disrupt a massive market.
10 Female-Founded Brands For International Women's DayToday, March 8th, is International Women's Day, a day that marks the celebration of women around the world. In honor of this special day, we wanted to highlight 10 badass female-founded brands that are looking to change the landscape around them and challenge the status quo.
This Sex Toy Isn't Shaped Like a Penis - Here's Why That's ImportantIs changing the design of sex toys, lube, and condoms enough to revolutionize how we think about and have sex? Maude thinks so. By making sex essentials look more inviting, they're hoping to disrupt everything we think about sex. Here's how to find ultimate pleasure, starting from ground zero.
AND THEN there's MAUDEAs far as customer experience is concerned, we've all been in that drugstore aisle, awkwardly adding random items into our baskets to cover up condoms... While wishing that we actually understood the differences between the products available. The landscape is over-assorted, outdated, ugly, and uncomfortable.
Four Great Things | A Cup of JoIn cute baby news, Alexi Ashe, Seth Meyers's wife, gave birth to their second son... IN THE LOBBY OF THEIR NYC BUILDING. By the time the Uber arrived to take the family to the hospital, the newborn was already out.
Maude's Line of Sex Essentials Makes Sex a Well-Designed Experience from Drugstore to Bedroom - Core77Does anyone know a single person that enjoys shopping for sex-related products in drugstores? From hideous packaging to creepy names to the overabundance of available styles-right up to the part where you make uncomfortable eye contact with the cashier-I can't think of a single enjoyable step in the process. Considering
Maude Wants to Design Your Next Intimate Moment - Design MilkWhat happens when an industrial designer and a digital designer get together to imagine sex inclusively, guided by human-centered design? Maude, a refreshingly modern and minimalist line of sex products intended to keep proudly out in the open.
Sex Essentials is an alternative to "outdated and gendered" sex product packagingStart-up company Maude has created a range of gender-neutral sex products with a minimalist design, offering an alternative to those currently on the market. Unveiled earlier this month, the Sex Essentials range includes two lubricants, a pack of condoms, a vibrator and a travel kit.
Maude Unveils The Ultimate Minimalist Sex Tool Collection - urdesignmagTired of seeing an outdated and gendered approach to a human experience, start-up company Maude has created a line of gender-neutral sex essential, which includes condoms, lubricants, a vibrator and a travel kit. The products were developed by Eva Goicochea and Dina Epstein, who previously worked in marketing and product design respectively.
Meet Maude, a Personal Stylist for Your Sex LifeNavigating the vast universe of sex can feel tricky on a variety of levels, but even more so when dealing with supplements and contraceptives. What do we need? Which brands are quality enough for our holier-than-thou reproductive parts? How can I comfortably purchase a value-size crate of rubbers from the same sweet lady from whom I get my coffee and morning paper?
The 6 Female Founded Sex Brands You Need To Know AboutWomen are at the forefront of another sexual revolution, and we're so happy to see them lead emerging sex tech brands. Here are just a few making waves: Unbound Unbound, founded by Polly Rodriguez and Sarah Janye, is a quarterly curated subscription box service that sends you a variety of sex toys, lubes, gels and props.
Sex and the cityIn parts two and three of his NBR View interview, entrepreneur Guy Horrocks talks about his lifestyle in New York, and investing in sex essentials company Maude.
Die neuen Sextoys, die wie Designobjekte aussehenSexspielzeug hat nicht gerade den besten Ruf. Oder zumindest ist es nicht etwas, das offen diskutiert wird. Vielleicht liegt das daran, dass es einfach zu viel neonfarbene, genoppte Dildos gibt, die nicht nach gutem Sex aussehen, sondern nach den Spielzeug, das von Hunden im Park gejagt wird, um sie dann vollzusabbern.
9 Genius Sex Toys Created By WomenIn the last few years we've seen a major surge in women-led sex toy companies. And it's about time. "This industry has been run by men (or those with penises) for dozens and dozens of years, which inherently means that the design and marketing of...
This New Brand is Making Sex Products ChicMaude is a new sex products brand looking to create an inclusive, simple experience for customers shopping for sex essentials like condoms and personal lubricant. Find out more here.
Meet Maude: The minimalist gender-neutral sex essentials brand for everyoneSo many of the products in the sexual health and wellness space are gendered: pink for people with vaginas and dark, manly colors for penises. And then there's Maude. Each of the four products available through the sex essentials company (two lubricants, condoms and a vibrator) come in minimalist, neutral packaging and are sold directly to consumer.
4 women-owned companies making the sex tech industry more approachableAnyone who's shopped for a sex toy knows that searching for a safe, beautiful, well-designed toy can sometimes mean wading through a sea of products plagued by off-putting marketing, questionable safety, or both. But quality sex tech is out there, and some of the most exciting offerings come from women working to make the industry more approachable.
Minimalistas, inclusivos y chic: así son los nuevos productos eróticos destinados a que disfrutemos más y mejorLa imagen que muchas personas tienen de los juguetes eróticos y otros productos destinados a proporcionarnos placer, a solas o en compañía, sigue siendo un poco kitsch. Pero las cosas han cambiado mucho en este sector y ahora lo erótico no está reñido ni con lo chic ni con una mentalidad mucho más inclusiva en lo sexual.
Maude Is the Sleek, Gender-Inclusive Sexual Wellness Brand We've Been Waiting ForSo many of the products in the sexual health and wellness space are gendered: pink for people with vaginas and dark, manly colors for penises. And then there's Maude. Each of the four products available through the sex essentials company (two lubricants, condoms and a vibrator) come in minimalist, neutral packaging and are sold directly to consumer.
Chic Sex Products For Women - Maude, Lola Brand ReviewSex by LOLA A brand you'll surely be already familiar with thanks to their organic, high-quality tampons and pads, LOLA has now branched out into sex, with condoms, a water-based lubricant, and natural cleansing wipes.
A sexy start-up - 15 Minutes - Opinions - May 17, 2018By Kate Gonzales. Eva Goicochea is half of the duo behind Maude, a new online sex-product company. Published on May 17, 2018 as 15 Minutes in the Opinions section of the Sacramento News & Review
Meet Maude, The Sex Positive Brand Gracing Our BedsidesIt's important that our beauty products, cleaning products, even sex products are an extension of our very beliefs. Quality materials, purposeful branding, and a strong message of inclusivity are at the top of our list. Good design is pretty high up there too.
Meet Maude: These Female Founders Want to Make Sex Better for all PeopleMaude, a modern sex brand aiming to make sex better for all people, recently released its first line of sex essentials. We talked to the founders, Eva Goicochea and Dina Epstein, about what makes Maude special and how the sex industry is changing.
These Women Are Making the Inclusive, Beautiful Sex Essentials Your Modern Life DeservesIf you were to stumble upon anything from Maude, a new female-owned sex essentials company, chances are you wouldn't know what it was. Their products (which include a $45 vibrator, a $25 bottle of lube, and a $12 bag of condoms) don't have any of the usual giveaways: no stereotypical feminine colors, no suggestive packaging, and no phallic details that may make you want to hide the items under your bed.
Maude Simplifies Sex With Its Gender-Inclusive DesignThe sexual health industry has a lot of the same: condom boxes with graphics of masculine warriors, bright pink lube containers, and vibrators all shaped like phalluses.
Maude - The Story of Two Founders Who are Disrupting and Bringing a Modern Approach to the $17B Sexual Wellness IndustryFounded by Eva Goicochea and Dina Epstein, Maude is a NYC startup that is disrupting the $17B sexual wellness industry with a direct to consumer model. Here is the background story of the founders and the details on the company.
How Women Entrepreneurs are Disrupting the Sex Toy & Feminine Care MarketsThis summer, why not one-up your manicure with a vanicure? The facial for the bikini line, the vanicure, which is part of a movement of by-women-for-women vaginal products and treatments, cleanses and exfoliates the hips, inner thighs, lower stomach, and yes, the vulva.
Are These New High-Design Vibrators Actually Any Good?"The Everlane of vibrators" is too good a premise to pass up. So a few months back, when an acquaintance told me about an early Everlane employee who'd left and was starting Maude, a new sex-toy company, I made a mental bookmark.
The Best Sex Toys For Women (Made By Women!) - HealthyWaySex toys for women have come a long way from the standard-issue vibrator. Nowadays, you can find discreet devices that simulate oral sex, multipurpose magic wands that bend to your body, sculptural toys that are beautiful enough to display-even hands-free spot stimulators that are controlled from your smartphone.
This Minimalist Sex Toy Brand Is Here To Makeover Your NightstandWe hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page. Oh, and FYI - prices are accurate and items in stock as of time of publication.
maude, a modern sex essentials company, raises a round led by XFactor Ventures.Our company started with a question: If sex is a human experience, an everyday experience, why aren't brands treating it that way? Up until now, the $17 billion world of sex essentials has looked something like this: The behemoths dominate drug store shelves with their loud and "masculine" tropes, newer companies speak exclusively to women, and sex toy brands produce a dizzying array of products found in strip malls.
A "sex essentials" startup just got half a million in funding, thanks to a women-led VC fundI wrote about XFactor Ventures last summer, when it launched as a pre-seed and seed stage VC fund looking to invest in female-led companies. XFactor is unique in that its own investment team is comprised exclusively of women-and they happen to be entrepreneurs in their own right, from Credit Hero CEO Nicole Sanchez to The Muse CEO ...
This Everlane Alumna Wants To Make Sexual Wellness Gender-NeutralMaude's approach is muted by design, with playfully suggestive fruits and millennial pink noticeably absent from its sparse branding and social media aesthetic: The company's raison d'être is to offer "sex essentials" that are gender-neutral.
Meet Maude, the Women-Run Sex Line Promising Good Vibes for AllWhat's the best way to start off the day? With the wellness movement in overdrive, the rituals for new-and-improved living are plenty: hot water with lemon as a digestive wake-up; whole-body dry brushing to boost microcirculation; meditation for a clear mind. But what about a morning romp?
Maude Is Making the Chic, Minimalist Sex Products You've Been Waiting ForWhen you need to restock your fridge, you'll usually just head to the grocery store. But getting new sex products like lube, toys, and condoms isn't always so straightforward. You're lucky if you live near a sex shop, and even if you do, you may still find the experience of going into one uncomfortable.
Women on What Power Means NowIf you close your eyes and summon an image of power, it's easy to conjure a slideshow of clichés: A world leader at a microphone. An executive proceeding over a packed conference room. Someone making a costly purchase with no qualms about her monthly budget.
Rebranding sexual health - JWT IntelligenceNo longer a taboo topic, sex-related brands are seeking to reinvent the retail experience. As society continues to break taboos around sex and sexuality, cutting-edge sex brands seek a better retail experience-one that's not shameful or illicit, but more in line with the everyday retail experience consumers expect today.
Sex Sells, But How Is Design Selling It to Women?We've all heard that sex sells, but how it's sold is a lesser-known story. Historically, sex was only sold to the cis hetero man.
Get MaudeSex is great. Buying stuff for it isn't. Those are Maude's words, not ours. Who is Maude? Yeah, we were wondering the same thing. We were attracted (no pun intended) to their sleek, minimalist, and yes - pretty packaging. Moreover, we quickly discovered that Maude is all about "taking the b@#$%$@# out of getting lucky."
New condoms - JWT IntelligenceCondoms. To this day, they are the only contraceptive method that prevents against both sexually transmitted disease and unintended pregnancy. Yet, study after study shows their use is steadily on the decline, while STD rates are rising across many demographics. Now, as intimate products from connected pelvic floor-monitors to digital fertility apps tear down taboos, ...
V&O Meets: Eva GoicocheaEva Goicochea is revolutionizing the sex industry. With a split background in visual branding and legislative work, she's marrying her strong eye for design with her passion to help people in the form of Maude, her latest business venture already stirring a buzz. Modern sex essentials, here to make sex simple.
Maude Wants to Change the Way We Think About Sex ShopsSex is great, but nothing can quite kill the mood like overcomplicated toys and garish condom boxes. Enter Maude: the latest player in the sex industry, whose unisex merchandise and minimalist, streamlined packaging makes sex inclusive, fun, and most importantly safe. Featuring a curated selection o...
This startup is about to change the way you buy sex products for goodAfter breathing, sleeping and disguising accidental farts with an awkward cough, sex is probably the next most universal activity people around the world engage in on a daily basis. However, much like the unwanted flatulence, sexual intercourse can come with significant discomfort. The road to the big O!
Maude: Sex Accessories For Modern People - BlackBookSex sells. Maude wants to sell it better - and the brand's three female founders, Eva Goicochea, Dina Epstein and Maya Bodinger, are intent on disrupting the sex industry. Together they've combined their experience in retail, strategy and product development (Epstein was head of "toy" design at kinky lux label Kiki de Montparnasse), to create a line of products that puts the sexy back in sex (to)y.
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