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Nir Eyal
@nireyal · Author of "Hooked" blog at NirAndFar.com
Really excited to see this book come out from the folks at Amplitude. It goes deeper than any other resource I’ve seen on the topic of using analytics and user behavior data to make product decisions. The big differentiating factor for me is that instead of listing tricks and hacks, they’ve actually developed a repeatable framework for analyzing retention that can be adapted to any web or mobile product. Highly recommend for product and growth teams working on retention and engagement.