Having used Marketmuse for one of my clients for the past six months, I can confidently say it's by far the best and advanced AI-driven content marketing tool in the market. The tool has some unique features you usually don't find in other similar tools. One of my favourite features is the AI-based content brief generation. The tool can give you a detailed brief which includes headings, subheadings, wordcount, semantic keyword suggestions and a 'target score' which you need to hit for 'maximum optimization' for a given topic/keyword. The module has a built-in content editor which makes content creation and optimization an easy task. The tool focuses on topics rather than keywords which is what search engines prefer nowadays. MM can take a topic and breakdown it into semantically related keywords. So if you want to rank and own a topic, the tool can tell you what to write, how to write and even give you a blueprint. It's like having an SEO analyst. Another cool feature is the personalized difficulty score which considers the authority of your site when calculating the difficulty score of a given topic/keyword. I see excellent results across the board after starting to use Marketmuse for sure. The support and training are outstanding, and they have fantastic leadership and passionate team members.
We have been using (some say abusing ;) ) MarketMuse for years! It has been great at predictably being able to have the content marketing team create content that will rank in Google. Very user friendly and powerful, when we compared it to the many correlation SEO tools on the market it performed better in terms of both performance and usability.
This platform gives you the insight so that you have the opportunity to create content that is topically authoritative. It helps you create new and retro-fit existing content to "unlock"the potential of your content to drive more qualified visitors.
Best platform we've used to own a topic on search. google has changed the way that they understand and rank content, and that is how MarketMuse is built. Most other tools are not. Delivers "content briefs" that show a writer how to write on a new topic or improve an existing piece. New platform also shows you how to improve a site or deliver to an overall content strategy that is topic-driven.
This platform is not priced for companies where content does not play a big role in traffic generation, competitive positioning, or conversion. If content matters or could matter to your business, it creates incredible Page 1 results.
Not initially intuitive. There is a learning curve, but from my play around and from the tutorial videos from their youtube page I can see there is a lot of value there. I am interested in the Compete section which gives an idea on the topics being used on the pages already out there.
