MAKE Book

Learn to bootstrap profitable startups the 👨‍🎤indie way

4.0/5
About

Learn to bootstrap profitable startups the indie way

💡 Get ideas from solving your problems

🛠Build with the tools you already know

🚀 How to launch

🌱 Grow organically without ads

💰 Monetize by asking users for money

🤖 Automate your entire business

Would you recommend this product?
103 Reviews4.0/5

It's a gret summary of what you need to bootstrap an idea, but it lacked of sincerity since its inception.

We've been waiting and, in spite the end result is visually attractive, I feel slightly scammed. Early adopters payed a lot for an ebook which production lasted too long and is not printed. In the meanwhile, Pieter talked about how he was investing in cryptocurrency —with our investment on his book?

Besides, the community helped him write the book for free.

Moreover, It doesn't have bibliography nor sources from his biz school studies; it seems he withholds some tricks from himself (or his blog). Also, there is some media out there where he says almost the same things for free.

It's a great exercise of personal branding, but lacks of technical depth, following the rule that if you failed it is because you did not work enough. It would improve with more strategic principles rather than mere tactics.

If you'd like to get in touch with the feeling of successful bootstrapping, read "Things a Little Bird Told Me" by Twitter's founder Biz Stone (paperback, 20$). On how to structure a new business, "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder (paperback 19$). On great design, I recommend you read "Da cosa nasce cosa" by Bruno Munari.

Pros:

Easy peasy tricks to build a digital product.

Cons:

We payed 30$ for an ebook, extended production time while harvesting pre-orders

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Hi Guillem, sorry to hear this. > Moreover, It doesn't have bibliography nor sources from his biz school studies; it seems he withholds some tricks from himself (or his blog). Also, there is some media out there where he says almost the same things for free. I don't know what I've withheld. My business school studied were 2007 - 2012, that was way before I was in startups. A lot of the business school theory is interesting but not practical for startups. Therefore, I've focused on specific and actionable information that people can use, fast. > It's a great exercise of personal branding, but lacks of technical depth, following the rule that if you failed it is because you did not work enough. It would improve with more strategic principles rather than mere tactics. I think a lot business books are too strategic but not actionable. The readers leaves feeling they learnt a lot, but don't have much to apply. This book gives you direct ideas on what to do, when. Again, actionable. I hope this clears it up a bit, why I wrote it in this way! Still, thanks for letting me know.
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Thank you for mentioning that the book is targeted for digital-product startups, as opposed to startups in general. Software and web developers often forget that there are other types of startups out there.

Many if not most business books are written by authors, rather than actual entrepreneurs. This makes sense considering entrepreneurs are busy running their business :)

Despite Pieter being a true entrepreneur he still found the time somehow to write this book.

I would recommend any (wannabe) maker to just go out and build stuff rather than read books. I bet Pieter would say the same. However, if you feel stuck or need some motivation, then this is the book for you. Buy it. Read it. And get back to shipping.

Pros:

No-nonsense advice like Pieter is known for.

Cons:

You still actually need to go and do the work. Reading is not enough.

Upvote (63)Share
Haha yes, that’s why it took awhile. I don’t recommend writing a book while running and growing 3 businesses! I agree books won’t make you succesful. And survivorship bias applies here.
'You still actually need to go and do the work' LOL 😂

This is the second time that the book has been featured on ProductHunt. The first time was back in 2015, when I pre-ordered. Yet to receive anything from Pieter indicating that the book is actually finished.

Pros:

Sounds like a great book!

Cons:

Ordered in 2015, have not received my copy yet

Upvote (34)Share
Sorry Ross, they're send out in a batch. You'll receive an email any minute now!
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I don't know of anyone who is as much an authority on bootstrapping and launching product ideas as Levelsio. He's probably also responsible for the plague of 'curated resources' on Product Hunt.

Pros:

Bootstrapping wisdom from someone who lives that life

Cons:

$30 might be a steep price relative to the length

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Thanks Dan! I'll make sure $30 also includes continued updates and questions being answered through the feedback box.
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Bought this on pre-order and read the draft. Biggest learning for me - I am not a big company, and cannot spend tons of time doing research and getting to that one fantastic idea. That might sound obvious, even silly, but it was not for me. Recognizing that I am an Indie Maker has made a huge difference to how I do things. This means spending less money, allocating time more efficiently and having much more fun building stuff (rather than doubting myself).

Pros:

For Indie Makers

Cons:

None.

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This was a mindshift for me too, not thinking myself of building some vague pie-in-the-sky billion dollar company anymore, but just making something basic that was useful for me. It gave me a more reachable goal to get to.
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I bought the book when it was just chapter one in a Google Doc, I love that this book was created using the same methods it teaches.

In my opinion any self-starter or entrepreneur needs only two books, this and Rework.

Pros:

Succinct, relatively unbiased, action-oriented, opinionated but humble

Cons:

None

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I'm a big fan of @jasonfried and Rework!

Pieter has amazing work habits; he reminds me a lot of Elon Musk in his ability to get something done quickly and well without getting bogged down in perfectionism or procrastination.

I preordered this book a year and a half ago, loved it, and I've been recommending it to my friends ever since as the best guide I've seen to starting an online business. I'm now working on my own online business, using this book to guide me.

Pros:

Great information, nicely presented

Cons:

Can't think of any at the moment

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Thanks Nathan! I love Elon, and being mentioned in the same sentence as him is 😮 for I am a mere mortal!

From researching to starting, growing and monetizing a product or service - it's all here in basic, practical terms.

Pros:

Great, hands-on advice, practical information.

Cons:

----

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The author popularised digital nomad term and wannabes flushed tropical countries. I backed this book and was very dissatisfied its quality.

Name of book reminded me books by 37signals, which was revolutions for me (except book about freelance, but that was made by them intentionally, to sell idea of remote work to conservatives). Buuuut I started to read - and discovered set of obvious and questionable selfdevelopment ideas with redudant technical details of how author edit texts or which frameworks he use.

I understand, that he writes from his own view, from view of techy gus, not enterpreneur. But also I understand, that book will help to very narrow audience of the book. I'd like to see first idea, system, then example. In other case you don'y get idea. And you don't understand, that there are a lot of similar or even advanced and simplier tools/ways.

This is an example of author texts: https://levels.io/how-i-build-my... . MVP ideas expanded today, it's not just one idea, there a lot of tricks, a lot of formats of MVP, it's a new field of knowledge. But author literally enumerate which apps and frameworks he uses.

Is it matter? A bit, but customer doesn't care, which tools you used. He is doing target action or not, this is the marketing.

Conclusion: if you're know a lot of marketing theory but can't start to make - this book can help you with tools or show you that it's quite easy to build a product nowadays. If you prefer to learn the base, the abstract system which will lasts for years and don't care about tools which changes all the time - better to find another book.

Pros:

Can motivate casual ppl to start their own biz

Cons:

Nowadays a very subjective view of IT-guy, not enterpreneur

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Pre-ordered this a few months ago, the draft version was very useful and I've implemented some of the learnings. Sadly I still haven't received the final version.

Pros:

Actionable Advice

Cons:

Still haven't received the final book

Sorry Vladimir, will DM you now to send it!

It's very good, and super gratifying to read that a lot of the steps we have undertaken in the launch of our own app development company are based on truths espoused in this book. I happened upon it with the intention of sharing our app with the product hunt community and now have mandatory reading for the next week. Superb book, I'm only a 3rd of the way through it and already I'd recommend it. Love it!

Pros:

Absolutely perfect for a newb like me

Cons:

I wish it was available in a way I could load it on my kindle or even better listen to it as an audio book.

I recommend it to all!

Pros:

I read the draft last year and it changed my maker life.

Cons:

no cons

i don't have a creditcard

Pros:

help!!!

Cons:

help!!!

I would recommend this book for someone who want to bootstrap their company. It's very interesting how 1 person can create this movement.

Pros:

detailed, have a lot of resources to check, based on personal experience that convert to user and sales growth

Cons:

I wish there's more case study or exhaustive list page for the resource list.

Really, it feels like it was typed out in the middle of the night and published without and proofreading.

Pros:

You can clearly hear that he has experience in bootstrapping companies and the advice is valuable

Cons:

It is so full of typos that it's impossible to read.