Lytics Orchestrate is a visual canvas to choreograph customers' movements across your marketing tools.
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Lytics Launches Orchestrate, Centralizing Cross-Channel Analytics Into One PlatformCustomer data platform Lytics launched a new feature on Wednesday that enables marketers to manage their email marketing, online advertising, and website targeting from a singe source. Lytics' Orchestrate centralizes all of a marketer's tools into one user interface.
Lytics becomes first customer data platform to add campaign coordinationThe customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last March, email automation provider Campaign Monitor bought the CDP Tagga, beginning the Vancouver-based company's transformation into a CDP-centered marketing platform.