Comments on “Lowercase Alpha
Marc Köhlbrugge@marckohlbrugge · Founder of BetaList
> […] when founders reach out to their initial 100 users, often that group is anything but representative of their potential future userbase. In fact, it’s usually the same limited sample size of friends, family, and the same group of early stage investors, journalists, and Product Hunters who jump on new products constantly. It would be great if that ini… See more
Matt Mazzeo@mazzeo · Managing Director, Lowercase Capital
@marckohlbrugge would love any ideas here. Right now part of the plan is to incorporate it into the conversation whenever we're talking to new and diverse audiences. We're a lean team so taking slow and open to experimenting.
Marc Köhlbrugge@marckohlbrugge · Founder of BetaList
@marckohlbrugge @mazzeo P.S. at BetaList we have an audience of a few 10,000 early adopters eager to try out beta products. If you're not familiar with it yet, you can think of it as Product Hunt for pre-launch startups. We previously featured startups like Pinterest, Shyp, IFTTT, About.me, Zapier, Mailbox, Fab, etc all before they launched. How about we ad… See more
Matt Mazzeo@mazzeo · Managing Director, Lowercase Capital
@marckohlbrugge would love to get more LC companies in that mix! Will drop you a line
Marc Köhlbrugge@marckohlbrugge · Founder of BetaList
@mazzeo 👍 marc@betalist.com or Twitter: @marckohlbrugge
Laura Gluhanich@lauraglu · founder, signal camp
@mazzeo @marckohlbrugge This is something we worked with a lot of companies on as Signal Camp (http://www.signalcamp.com/). Just going through the thought exercise with founders of, who needs this product in their hands the most right now, will provide meaningful feedback and help spread the word at launch, frequently helped identify where to start looking. … See more
Marc Köhlbrugge@marckohlbrugge · Founder of BetaList
@mazzeo With regards to diversifying your audience one things thats worth considering is trying to leverage _their_ network as well. That way you'll be able to reach a broader audience. Practically speaking that could mean providing people with multiple invites to share with their network, rather than just the one for themselves. Early adopters love to share… See more
Maya Prohovnik@mayafish · Operations at Anchor
@marckohlbrugge (cc @borthwick) We definitely have a skewed audience on Openbeta - it's almost all early adopters from the tech industry, and also leans pretty heavily towards NYC locals since most of our companies, projects, and events take place here. We think of Openbeta as our "public alpha" testing phase. We tend to share things through Openbeta before … See more
Justin Gough@justingough
@marckohlbrugge @mazzeo Can definitely vouch for Betalist. Very helpful early on.