Lemonade

Forget everything you know about insurance

Featured

From the maker

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Shai Wininger
@shai_wininger · Founder @ Lemonade.com & Fiverr
Morning Hunters...

I want to introduce you all to Lemonade, the world’s first full-stack insurance company that is powered by bots, stunning design and a good heart. We ditched agents and paperwork, and built an entire insurance company from the ground up to provide users with an experience that’s fit for the 21st century. We wanted to make insurance instant, smart, honest and delightful.

But wait, that’s not all. We’ve discovered a way to hack how insurance works!

It turns out that on average, about half of the money we all pay insurance companies actually goes to cover for claims. The rest is taken for their expenses and revenues. Now, this is a big deal. It means that insurance companies earn more when we’re paid less (or slower), and explains why so many people have terrible experiences around claims.

By design, insurance companies hate to pay because it hurts their bottom line.

Lemonade works differently. We take a flat fee upfront, pay for claims and expenses, and give back everything that's left to causes our users pick. Doing this steers us away from that conflict, and when claims come, we’re happy to pay them fast because it doesn’t affect our revenues.

This is why we’ve taken on the challenge of building a full stack insurance company (which is fucking hard btw). Starting fresh was the only real way to break the vicious cycle of people not trusting insurance companies and companies not trusting people.

Give us a try! I’d love to hear what you think.

Shai Wininger
Chief Lemonade Maker

(The Lemonade App is available for iOS and Android)

Discussion

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Shai Wininger
@shai_wininger · Founder @ Lemonade.com & Fiverr
Morning Hunters I want to introduce you all to Lemonade, the world’s first full-stack insurance company that is powered by bots, stunning design and a good heart. We ditched agents and paperwork, and built an entire insurance company from the ground up to provide users with an experience that’s fit for the 21st century. We wanted to make insurance... Show More
Benjamin Kimo Twichell
@benkimotwichell · Digital Nomad Marketing Consultant
Maybe I'm missing something obvious, but how is this p2p? Are you considering it p2p because it's not a 'traditional' insurance agency?
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Bram Kanstein (@bramk)
@bramk · Creator of @startupstash
Big launch of an awesome new #insurtech company today - they're on a mission to change the insurance world - @shai_wininger & co can tell you more!
Yoav Aziz
@yoav_aziz · Head of Growth @ Yotpo
Amazing design & on-boarding. Good luck!
Matt
@fightn4food · creative, Every Wednesday Night
Why not return the money to your customers?
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