Bill Hendricks
@billhendricksjr · Head of Product @TaxAct
What makes Lemon unique or better than the current products in the market, besides the lack of paid referrals? I'm a long time Quicken user, would love to switch to something else.
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Byron Sorrells
@jbs · Founder @thelemonapp
@billhendricksjr Hey Bill. Great question. The lack of paid lead generation is indeed a big difference. It allows us to focus on building a great product and generating *unbiased* insights / advice / suggestions without worrying about trying to convince you to click on a product referral. It also allows us to produce content (and target it to you based on your profile and spending) in the same way. For example, we spent three months determining the best online checking account https://lemon.co/l/boca ... we can't do that if the highest bidder is influencing our content.
Much of what we're working on is forward looking. Summaries of last week and daily wrap ups are great (we have one), but we're also focusing on what tomorrow, next week, and next year look like for you. And it's all delivered in a style we're all used to consuming-- a reverse chron feed.
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