Photo-sharing with Adjicons (positive adjective-based icons)

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Well, this is an interesting take on emojis and photo-sharing. Kwirk is a photo-sharing platform that promotes positivity by encouraging the use of Adjicons (a term it seems to have trademarked). Adjicons appear to be positive adjective-based icons like Op for #onpoint and Ym for #yummy. The icons sort of remind me of elements from the periodic table, so I'm curious to see where this experiment leads. Enter the Kwickie?