Kickstarter Live

Livestreaming with Kickstarter creators

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#5 Product of the DayNovember 01, 2016
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Ryan Hoover
Ryan HooverHunterPro@rrhoover · Founder, Product Hunt
Love this move. Kickstarter is successful because of videos and its ability to create an authentic connection between the creator and consumers. Livestreaming is one of the most closest things we have to meeting creators in person, because of the participation/live Q&A aspects. But it's also very difficult to broadcast good live video. How do you make sure creators don't completely bore the audience, @yancey? 😊 I'm also curious how long you've been working on this.
Wilhem Pujar
Wilhem PujarHiring@wilhempujar1 · CEO at Stacktical
@rrhoover @yancey it's very interesting to see that the TV experience is getting distributed across an infinity of verticals.
Phil 'dm' Campbell
Phil 'dm' Campbell@philcampbell · head of geekery
@rrhoover @yancey the ability to 'pledge' right there, to see things being made even, packed, sent out, the scope of doing live to build trust. massive, great move.
Gilles Bertaux
Gilles Bertaux@gillesbertaux · Co-founder/CEO @Livestormapp
@rrhoover @yancey Interesting move indeed. This is one use-case we've been investigating with Livestorm. Cool to see that Kickstarter is finally offering that service "natively". Kudos also to Opentok who's providing the live infrastructure. Great opportunity.
Bernd M. Weiss
Bernd M. Weiss@toabsorb · Space Uni Grad / Founder @spacejobfair
@rrhoover @yancey Great idea. Interested about an answer too. Quality and how i is being presented is really important. Personally I see that the quality is getting also somekind of entry barrier. Campaigns which are not really elaborate already, having good and high quality video and info content will struggle more and more in the future. @rrhoover do you see something similar happening on PH?
Yancey Strickler
Yancey StricklerMaker@ystrickler · Writer and Kickstarter cofounder
@rrhoover Thanks Ryan! We've been working on this since July. We've been hosting about a half-dozen streams a day since then, testing and iterating. This creates a strong sense of community and immediacy between creators and backers. It's a great format for project updates, for live demos, and for showing the public your creative process as an artist or creator. We're bullish on this feature. The pledge activity while someone is live is markedly higher. And in a great sign of how well this feature functions, the early creators we've invited to do streams have been doing them repeatedly, testing and iterating. It's been inspiring to watch.
Justin Mitchell
Justin MitchellPro@itsthisjustin · I help startups at
As someone who built an entire website to track crowdfunding scams ( this is an amazing move towards transparency. I only wish they would make it a requirement that all creators do this.
Yancey Strickler
Yancey StricklerMaker@ystrickler · Writer and Kickstarter cofounder
@itsthisjustin Thanks Justin. It may eventually end up being a set part of every campaign, but we want to see how people organically gauge with it first. My hunch is that this will be like project videos — though not required almost everyone does them.
Jeff Osborn
Jeff Osborn@jeff_osborn · Owner, work/ethic
@itsthisjustin Agreed. Incentivizing live video as a requirement would only help creators, as the increased transparency will almost certainly lead to an increased emotional connection (and, it follows, more backers at higher amounts).
Binoy Xavier Joy
Binoy Xavier Joy@binoyxj · Technology Evangelist | Artist 🎨
On a lighter note: when a product is not shipped even after years, there should be an option to hack into the creators Nest cam and initiate a live stream on demand 😂
Wilhem Pujar
Wilhem PujarHiring@wilhempujar1 · CEO at Stacktical
It's like teleshopping for phantom products.
Shmuel Apel
Shmuel Apel@shmuel_apel · Marketer
Are they live during the entire campaign?
Yancey Strickler
Yancey StricklerMaker@ystrickler · Writer and Kickstarter cofounder
@shmuel_apel creators can go live whenever they want. during the campaign, after, etc