Jepto

Digital Marketing Intelligence and Automation

Jepto helps marketing agencies manage their client portfolio through automation & data intelligence
• Google Ads/Analytics predictive forecasts & anomaly detection
• Marketing Task Automation
• Google/Facebook spend tracking with spend prediction
discussion
Would you recommend this product?
10 Reviews5.0/5
Hey Hunters, Agency life can be a punish and so after leaving an Agency I wanted to follow my passion for Software, Automation and Data to build something that could make the life of a Marketer easier, thus Jepto was born.
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Errol MathewDigital Marketer - Loves Voltron
Is there any way we can include phone calls as a tracking measurement ?? That’s the only data my clients care about period. NEW customer phone calls.
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@errol_mathew Depending on what platform you use for call tracking, many of them utilise the offline measurement protocol in Google Analytics, you could definitely do that.
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Errol MathewDigital Marketer - Loves Voltron
@dmac sweet! What would that look like on your RAD dashboard ?? - I’m going to look that up and get back to you.
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The App looks great, well done. Are the Machine Learning algorithms that you use developed by your team?
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@elliot_anderson1 Thanks and a great question. No they are not, we researched a range of Algorithms in our testing and decided that the best option would be to take advantage of the Data Science community and utilise open source algorithms. They have the resources and community around them to improve over time. For the KPI predictions we are leveraging the Facebook Prophet algorithm, which has great accuracy and is considered the current standard for this type of real time prediction (You can select any Google Analytics metric and we will run the algorithm utilising 3 years of your own historical data to give you a live preview of the prediction) For our Anomaly Detection feature we are utilising Twitter's Seasonal Hybrid ESD algorithm. We also did a lot of research in this space and found that there was not one size fits all algorithm because different use cases will want different anomaly thresholds. So to overcome this we have exposed all of the inputs to the algorithm so you as the user can adjust the sensitivity as you seen fit. To make this understandable (as the algorithm hyperparameters can be confusing) the preview is also in real time and shows you how many anomalies would have been detected in your last 3 months of Google Analytics data so you can find the right fit for you. We are also working on adding influencing metrics to KPIs, so you can nominate a metric that affects your KPI metric to achieve a higher level of accuracy.
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Mats Hartvig AbrahamsenGrowth Manager, Vev
Our TLD domain https://www.vev.design/ is not valid when I'm trying to sign up.
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@matsabrahamsen Thanks for flagging this. I will get our Dev team onto it straight away. You can use any domain to sign up and then edit it once the account is created.
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@matsabrahamsen Just wanted to let you know that we have deployed an update to the validation on the domain for signup and you should be fine to create an account now. Sorry for the inconvenience.
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It is marketing tool for assisting me in my business and it sufit my marketing
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@louis_meadors2 Thats right Louis. We us the term Marketing Automation and although it's normally used to described how contacts go through journeys and email/sms communication, we mean it in the sense that we are applying automation to the types of tasks that you need to do in order to run your marketing campaigns.
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