Comments on postJack
PA
@prestonattebery · Founder + Designer at DesignCue
Hey @iamashley! Just looked at the site - love the illustration style. I think it accomplishes exactly what you want: approachability and friendliness. However, as a business owner, I'm left with the "So what?" factor. I see it show up in the FAQs, but basically nowhere else - why should I get business insurance? Why do I even need it? As someone who has been advised to get business insurance, I see there may be some value. However, with the current site I don't see any real need or real explanation of consequences if I don't get business insurance. My worry with the "friendly" approach is that you'll shy away from detailing the imminent consequences of going uninsured. Could you elaborate on your current direction and perhaps why you've chosen this direction? Thanks & congrats on the launch!
H
Ashley Baxter
@iamashley · Company Director, Insurance By Jack
@prestonattebery Hello! Thanks for the comment and checking out Jack. I agree with you. There is still a lot of work to be done on how to communicate the benefits of insurance without resorting to fear tactics. I'm learning every day how to better communicate with freelancers and what their pains / confusions are regarding insurance. I'm working on creating landing pages for specific industries. Web design, web development etc, and using them to address the problems that exist for that field and explaining why insurance is the solution. It's frustrating having just started out and not having the data to back examples up. For example, I can't say "The most common reason for claims towards graphic designers is X". As time passes I'll be able to build better data from that and hone my message. It's definitely something I need to work on.
PA
@prestonattebery · Founder + Designer at DesignCue
@iamashley Not sure of your design situation, but if you want to start working on some alternate landing pages with slightly different messaging, I'd love to begin some A/B testing! You can email me for details: pa@designcue.co