If you're new to social media marketing, this book is a crucial 101. Social is playing the long game. Don't read the book expecting "hacks". It's great as a primer but it's your responsibility to tell great stories and interact with your customers/fans.
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@andrewdixonso Gary V is awesome. Check out his LA Startup Grind talk. One of the best videos on entrepreneurship I've ever seen. Honest, emotional and deep:
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