Nice find. I feel like brand loyalty stops a lot of superior competitors from surfacing in many cases. And things such as this are one of the ways we can help combat that. The world would be better if it were more of a meritocracy like this.
@benedictslaney I definitely hear you about brand loyalty. It is true that there are "superior" brands out there but I think it helps to put them next to each other without all the clutter that's usually associated with the brand advertising world. Is Invisible is a really new thing, I started it with my brother just a few months ago and we'd love to focus m…See more
@benedictslaney I'm probably 99% brand loyal. Stopping to get coffee one day in the mall, the clerk asked me if I worked for Oakley and it didn't occur to me that I was wearing an Oakley hat, sun glasses, laptop bag and hoodie, haha. The problem with new brands / fringe brands is the price. Taking a chance on an expensive item (such as sun glasses) only to b…See more
