Getting marketing right is one of the toughest challenges facing startups today. Check out our all-new print and audio versions of Intercom on Marketing to hear how we waded through the noise and you can too.
A great book that has a lot of interesting views about how companies can do marketing and what alternatives we have to choose from. It’s easy to read and has the key facts outlined in a way that I can easily find them again when needed.
The book gives some great insights into building a resonable and not spammy marketing strategy and provides a lot of alternatives.
The only thing missing is it focuses much on what Intercom does now and not when they started initially and how it evolved.