@destraynor@jaycee001 downloaded and plan to read this week. can you elaborate on the awesome invite-2-friends flow from both high level (howd you come up with that, whos idea was it) as well as details (what stack / tools did you use to implement). id also love to hear about the conversion rate as i assume you'd see a higher drop off for downloads.
im …See more
John Collins@jaycee001 · Managing Editor, Intercom
@destraynor@benhoffman_ We toyed with a number of ways that people could "earn" the book without necessarily having to pay for it. There was a lot of internal debate but we think this mechanism helps ensure people value it and won't just download it and forget it.
In terms of the implementation, it's running on Intercom of course ;-)
@destraynor@benhoffman_@jaycee001 Great book - thanks! - and an inventive idea to let people 'pay' with a recommendation.
Only thing I didn't feel good with: I had to invite people BEFORE I could check if the book is good or not. Luckyly it's great, but what about my reputation as a consultant, if the book I recommended contained bullshit? And I think lo…See more
