Comments on post “Inside.com”
Joseph Hsieh
@webjoe · Growth.
@jason This is a great way to source interest for new topics. How did you pick the threshold of 5K emails? Is that where the economics work out (Cost < LTV)? Or, is it just an arbitrary number to gauge engagement/value of a topic?
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jason
@jason · ceo, writer, event host & angel
@webjoe we picked a number that would show clear demand and a path to at least breakeven. The key to success in the media business I've learned, is to not over spend and under monetize. 5,000 should keep us honest and profitable!
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