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Insanely Simple

The Obsession That Drives Apple's Success

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Andrew So
@andrewdixonso
Ken Segall gives an in-depth look at how Steve Jobs obsessed about simplicity and hated complexity. If you're willing to re-evaluate your company's processes with fresh eyes, you'll see unnecessary complexity everywhere. Plus, since Segall worked so closely with Jobs, you'll get behind-the-scenes stories of some of Apple's most iconic products and ad campa… See more