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Influential One

A.I. powered influencer marketing platform

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Steve McGarry
Hunter
@stvmcg · Entrepreneur and coffee snob
I'm interested in learning more about how Influential One is different than other influencer platforms. @RyanMDetert I see that it is A.I. powered by IBM Watson which is a nice twist, but how does this effectively move the needle in the crowded influencer+brand matching space?
Guillaume Flandre@gflandre · 🛠 Software engineer ➕ 📸 Photographer
In general those influencer platforms are quite the unbalanced marketplace, with lots of influencers but little brands. Hopefully, the AI part (whatever that means) will make for a better audience matching and more brands will get on board. On the influencer's side, what value does it bring beyond money? Is there metrics, information about the audience? LMK if you need more testers on the influencer's side, I have a pretty good following on Instagram :D
Sara@sarabcole · Marketing Director - Eyecon
Like the other commentators, I would also like to know how it stands apart from the competition :) Also, is it only for big brands or do you have competitive pricing for startups with smaller budgets?
jeremy carson@thejeremycarson · Founder, creata.co
@sarabcole we're working with these guys on a project (huge brand, huge client, so i can't speak to the smaller budget part) but the AI thing was great. they analyze the last few thousand words posted and determine the characteristics of that influencer. you can use that to pick influencers with the right type of personality traits without just having to use your gut. and their dashboard was awesome. with less guessing occurring in marketing and more need for measurable actions, this network stood out to us. but as far as who they can get, it's pretty much like all the others. it's based upon negotiations. this is just a way better way to pick who that is.
Ari@ariaitch · Director of Marketing & eCommerce
Gives me errors at sign up, about invalid values (while everything is correct). Why zip code anyway?
Piotr Tomasik@piotrstomasik · CTO
@ariaitch Sorry to see that the form gave you trouble. Thank you for your interest in Influential. If you like, you can DM me and I will see about getting it fixed for you and anyone else in the future.
OSCAR LANCE@theoscarlance
Great job guys, the product looks amazing. Do you or are you planing on building an API?