Really creative use of Instagram, @maxdoblin. How do people win the product exactly? The first one to show up at the secret location?
Added to my invisible apps collection. cc @iansilber
@rrhoover thanks man. Instead of hiding the product (reward), we hide tokens, which are redeemable for the rewards. Tokens can take many forms -- locks, art pieces, stickers -- etc. Once someone finds a token, they take a photo of it and DM it to us on Insta. We'll hit them back and let them know where they can snag their reward.
Sometimes we have a drop s…See more
@rrhoover love the invisible app collection. This team was a few years after me at @SyracuseU and like most students full of ideas and short on tech. But instead of just lamenting they built a real business. Love the idea of standing on shoulders of giants and building on top of Instagram.
