Charley Ma
@charleyma · Growth @ Plaid, former R&D @ JPMorgan
Congrats on being hunted guys! Huge fan of how you guys are taking a much more "verticalized" approached towards managing finances. Would love to learn more about the thought process around how you guys select and prioritize verticals to build for!
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Anu Bhaskar
@anu_bhaskar · Co-founder & CTO @ Hurdlr
@charleyma Thanks Charley! There are so many factors that go into it.
For starters, who can we help out the most (i.e. who can get the most value out of our app)? Who needs the most help? What verticals do people identify with? How successfully can we target a particular vertical (because if we can't target a specific vertical, then inherently we can't help people in that vertical)?
Also, we're going for long-term growth, so we want to make sure we expand in a controlled fashion, ironing out all the kinks along the way.
The beauty is that our first app, for on-demand drivers, had the same Tax Engine (for 50 states + DC) that's in this app; so our platform is fully tested and vetted.
But taxes-aside, different verticals will obviously have different needs, and we want to address those.
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Melvin Tercan
@melvinmt
@anu_bhaskar @charleyma The approach is interesting but also confusing. I'm a 1099 consultant that's neither an Uber driver or Speaker/Author. Which app do I use?
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Anu Bhaskar
@anu_bhaskar · Co-founder & CTO @ Hurdlr
@melvinmt Thanks for the feedback.
I recommend you download the Speaker/Author app for now; and be on the lookout for something more tailored to your specific needs in the coming months.
May I ask, what type of 1099 consultant are you?
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Melvin Tercan
@melvinmt
@anu_bhaskar Alright will try that one. I'm in software engineering / startup consulting.
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Anu Bhaskar
@anu_bhaskar · Co-founder & CTO @ Hurdlr
@melvinmt Makes sense. I'm in Software Engineering too :)
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