In our startup we use personal branding as sector experts to drive b2b leads. It's been an eye-opener strategy ever since we started, now working with early customers on our beta version. Personal branding is as important as networking! Good book to have.
@joselfgaray Yapp, works also very, very well in B2B. I got tons of questions from people asking me to work with them in some sort of agency kind of setting :-). It's not my thing but It definitely works. Also, what Gary Vee does is the same thing. He gets his foot into the door of big corporations with all of his content. And the big bucks he makes are with…See more
