These figures are so incredibly low, maybe justified for a first year designer or freelancer, but if you showed up to a studio like Wolff Olins (Spotify's latest Brand update) or even Red Antler (Foursquare's last rebrand) with those expectations you would be shown the door. Branding is so much more than the mark, and the strategy and ability to execute that…See more
Mikael Cho@mikaelcho · Founder of Crew | Creator of Unsplash
@lucasbuick Agree 100% Lucas. Branding is much more than the mark. Our estimator formula was off the mark earlier today and we're in the process of fixing it up now. Thanks again for the comment.
