A book on how to build habit-forming products

#2 Product of the MonthNovember 2014




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Nir Eyal
@nireyal · Author of "Hooked" blog at NirAndFar.com
Thrilled to announce the new version of our book, "Hooked: How to Build Habit-Forming Products" Ryan Hoover and I loved working on this book and it's wonderful to see the impact it's had. This new professionally published edition looks much better than the old edition and we're offering tons of great bonus content here for anyone who gets the book by Saturday: www.hookmodel.com/#special-offer To celebrate the book launch, we're giving out 20 free hardcover books here: www.hookmodel.com/producthunt
Honey Raj Varma@raj_ventures · Raj Ventures, R&Ds, Internetechs
@nireyal @rrhoover Great work guys! I have been working on a similar project myself for sometime and when I looked for experts in the field Nir's name showed up quite often, and the rest, as they say... is history. One of my friends was able to lend me his copy and I was suprised at how well studied Nir is and his content as there were points even I didn't notice in my personal studies. I believe you're even on GrowthHacker.tv and couple great places on the internet. And Ryan, your contribution to this was definitely awesome. Nir I had sent you a msg earlier and I think I was able to grab a Dec/Jan appointment (wish it was sooner) with you regarding a startup project I'm working on (R&Ds) that could use your and Ryan's expertise. Oh and I just bought the book so I can have my own copy, will wait for the bonsues :) Excited!
Tori Bunte@stttories · PMM, HPE Storage
@nireyal is the bonus content only for hardcover orders? I preordered on iTunes and just downloaded it this morning. Really looking forward to sitting down with Hooked tonight after work!
Nir Eyal
@nireyal · Author of "Hooked" blog at NirAndFar.com
@stttories Yes, that's fine too. Just enter your order number here to get the bonus content: www.hookmodel.com/#special-offer
David Haddad@daveying99 · Publiseek
@nireyal current owners get the new version?
Tim Finnigan@timfinni · Founder of Blockshelf.com
@nireyal @rrhoover The book looks great! I'd love to read this and promote it for you on http://blockshelf.com
kurt braget@kurtybot · developer, entrepreneur
@nireyal Just bought this today based on a suggestion from @andrewchen. Looking forward to reading it. Got the Audible version :D
ryan kulp@ryanckulp · retired developer turned musician
@nireyal To anyone who read and enjoyed Hooked, you can now answer all the book's juicy questions for yourself in wizard format, with a printable PDF delivered at the end. Check it out: http://bookworksheet.com
Nir Eyal
@nireyal · Author of "Hooked" blog at NirAndFar.com
BTW - HOOKED was just picked by Goodreads as one of the best business books of 2014: https://www.goodreads.com/choice...
Thomas K. Running@tkrunning · Nomad, Teleport
@nireyal congrats, just voted :)
Peter Liu@pdotliu · Investor, Pritzker Group Venture Capital
@nireyal amazing! Voted
Anuj Adhiya@anujadhiya · Engagement/Analytics at GrowthHackers
@nireyal Shocker! :D
Nick Zieber@nzieber · Tech & Startups Community in Hong Kong
@nireyal Congratulations!
Ryan Hoover
@rrhoover · Founder, Product Hunt
I met @nireyal a few years ago after following his blog for several months. He was nice enough to give me an opportunity to help him with the book and for the following ~9 months we worked on it together. In doing so, I learned a ton and some of these learnings carried into the design of Product Hunt. As old-school as traditional print feels, it’s pretty rad to see the book on store shelves. I’ll hunt for a copy and snap some pictures for the scrapbook later today. :)
Ali R. Tariq@alirtariq · Product Designer, Manulife RED Lab
What I love most about Hooked is its simplicity and depth. Highly readable and equally thought-provoking. I'd be curious to read case studies of new products that were built explicitly using the Hook framework.
Justin Mares@jwmares · Co-author, Traction Book
Hooked is an incredible read. By far the best book I've read about product design.