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Hooked

A book on how to build habit-forming products

From the maker

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Nir Eyal
@nireyal · Author of "Hooked" blog at NirAndFar.com
BTW - HOOKED was just picked by Goodreads as one of the best business books of 2014: https://www.goodreads.com/choice...

Discussion

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Nir Eyal
@nireyal · Author of "Hooked" blog at NirAndFar.com
Thrilled to announce the new version of our book, "Hooked: How to Build Habit-Forming Products" Ryan Hoover and I loved working on this book and it's wonderful to see the impact it's had. This new professionally published edition looks much better than the old edition and we're offering tons of great bonus content here for anyone who gets the book by Satu… See more
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Nir Eyal
@nireyal · Author of "Hooked" blog at NirAndFar.com
BTW - HOOKED was just picked by Goodreads as one of the best business books of 2014: https://www.goodreads.com/choice...
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Ryan Hoover
@rrhoover · Founder, Product Hunt
I met @nireyal a few years ago after following his blog for several months. He was nice enough to give me an opportunity to help him with the book and for the following ~9 months we worked on it together. In doing so, I learned a ton and some of these learnings carried into the design of Product Hunt. As old-school as traditional print feels, it’s pretty … See more
Ali R. Tariq
@alirtariq · Product Designer, Manulife RED Lab
What I love most about Hooked is its simplicity and depth. Highly readable and equally thought-provoking. I'd be curious to read case studies of new products that were built explicitly using the Hook framework.
Justin Mares
@jwmares · Co-author, Traction Book
Hooked is an incredible read. By far the best book I've read about product design.