Absolutely. Travel, and friends go hand in hand. Most of my travel decisions have been based on inspiration from friends. Making that process easy is a win!
@elbahnasy to put this into numbers - the head of product at Tripadvisor said that when people connected Facebook to Tripadvisor, conversions increased 27%. So it's not just you and me but a substantial number of users of the biggest travel site in the world that get travel inspiration from friends.
