Hinge 7.0

The dating app that’s designed to be deleted

Hinge is the dating app for people who want to get off dating apps. And it’s working. Currently, 3 out of 4 first dates lead to second dates. Hinge is the #1 mobile-first dating app mentioned in the New York Times wedding section.
Reviews
Ugo Olsak
Nathan Roth
Lucia Stacey
 +1 review
  • Pooya K
    Pooya KMarketing is about selling a dream
    Pros: 

    Attemps to stand out from the rest

    Cons: 

    Horrible Marketing

    Horrible marketing messaging, "Designed for people who want to get off dating apps, too". This means the app is for people who have been on dating apps far too long and still single. No dating app has worked for them nor has anyone appealed to them, but this one for sure will not be appealing. So be ready to hit uninstall right after you install because it sucks so much, nothing actually comes up on the app other than a malfunctioning AI that is thinking for far too long.

    Pooya K has used this product for one day.
    Comments (1)
Discussion
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Chris Messina
Chris MessinaHunter@chrismessina · Product designer & entrepreneur
Clever new marketing slogan for dating app Hinge: "Designed to be Deleted"
Fouad
Fouad@fouad_tolaib
Why is it still not available in Europe?
Andrew F. Turner
Andrew F. Turner@andrewfturnerjr · Founder, Quotie
As someone who tried and gave up on Hinge pretty quickly, this new branding may actually persuade me to give it a second try. I guess marketing does work lol.
Chris Messina
Chris MessinaHunter@chrismessina · Product designer & entrepreneur
@andrewfturnerjr why didn't it work for you? I had quite a bit of luck using it...
Andrew F. Turner
Andrew F. Turner@andrewfturnerjr · Founder, Quotie
@chrismessina perhaps it's the city size? It was also several years ago. It seemed like a lot of the ladies just weren't my type. idk. I guess we'll see if I have more luck now!
Ariana Freebird
Ariana Freebird@ariana_freebird
Lol when i read “Designed to be deleted” i thought it was one of those cheat-on-your-partner apps 😆
Alita Angle
Alita Angle@alita_angle
great