Thanks Ryan! Last fall Hinge faced a turning point. Even though we were as big as ever and still growing, we knew we were simply not living up to our mission of helping people find relationships. After extensive research and even more soul-searching, we had to concede that in fact our entire model was flawed: swiping seemed to be an addictive game that did m…See more
@jpmcleod I definitely agree that swiping apps aren't achieving your mission to help people find relationships. I don't have a iOS device so I can't test the new Hinge.
There's little to no information on how Hinge works besides it's not swiping. Is it search-based? Are their match makers?
How do you plan on solving getting users? Personally, I don't want…See more
@matthewtwhuang Thanks for your questions!
To answer your question 'what's different about new Hinge?' from some of our in-app FAQ:
*No Swiping*
Rather sending a generic ‘heart’, you can like or comment on the part of their profile that stands out most to you - and in turn, you can learn what stands out most about you.
*Stories, Not Resumes*
Redesigned ri…See more
@matthewtwhuang
On your second question about acquiring new users: the good news is that we've had a record day today after just a couple hours. We hope to convert a large % of our current Hinge users who are looking for a relationship with the 3 month free trial (no credit card required). Our growth team is working on how we continue to grow our base of…See more
So happy to see this. We have a horrific story in the media about a court case where a tindr date turned bad so I'm relieved to see an alternative more human approach. Thank you on behalf of people yet to connect...
