Comments on post “HelloDigest”
Arun Pattnaik
@arunpattnaik · UX'er for web startups, maker of things.
As a consumer, I think this is pretty awesome! But then as a newsletter sender (Product Design - http://designforhumans.email if you're curious), I'm not sure how I feel about this. How does it affect the open rates (also the read time, CTR etc) of the original newsletter? I figure the tracked data would become unusable or at least misleading because of a service like this.
3sharetweet・
Anant Garg
@anant_garg · Founder @ cometchat.com, apptuse.com
@arunpattnaik Hi Arun! HelloDigest is designed with consumers in focus. However, from what I understand, for email senders, it will mark the email as open when the consumer clicks on the email screenshot.
upvotesharetweet・
Arun Pattnaik
@arunpattnaik · UX'er for web startups, maker of things.
@anant_garg So the click would be counted as an open AND a click?
upvotesharetweet・
Sam Sexton
@samsexton · Email Specialist
@anant_garg @arunpattnaik It'll likely count as an open once when the screenshot is taken, and once again when the email us viewed. Opens are imprecise and fuzzy to begin with, so I doubt this will change anything.
upvotesharetweet・
Anant Garg
@anant_garg · Founder @ cometchat.com, apptuse.com
@samsexton @arunpattnaik Agreed! Gmail also pre-caches images adding to the fuzziness.
upvotesharetweet・
Arun Pattnaik
@arunpattnaik · UX'er for web startups, maker of things.
@anant_garg @samsexton Fair enough, but it also makes optimising the emails incredibly difficult. If an email doesn't get opened, we won't know if it landed in spam, the subject was uninteresting or if the images in the newsletter looked bad in the hellodigest screenshot. On the other hand, the false-opens during screenshot would move up the open rate (and not the CTR) which is not only misleading but also won't tell us whether the newsletter was a success or not.
upvotesharetweet・
Sam Sexton
@samsexton · Email Specialist
@arunpattnaik @anant_garg You should always look at unique opens, honestly theres a lot of fuzziness in email metrics and this is unlikely to make any noticeable impact.
1sharetweet・