Good Email Copy

Email copy from great companies.

Community ProductGolden Kitty 2016


 +1 review
  • Adam ChipperfieldWeb Developer

    Nicely organised and filtered for different uses.


    It would be good if you could edit the copy in place and then copy to your clipboard to use on your own email campaigns.

    Really helpful if you are stuck for simple email copy (like welcome emails). Some real quirky ones on there from great companies.


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Mathilde Collin
@collinmathilde · CEO, Frontapp
Our mission at Front is to help people communicate better. Usually, it means building the best communication software possible, but today we’re doing something different. We’re releasing a collection of emails that we think have great copy, so the PH community can get inspiration for their own communication. I know a few initiatives similar to this one were launched recently but I guess: 1. you never have too many examples 2. our approach is really focused on the copy, not the design of the emails.That’s why it’s plain text: easy to search, easy to copy and paste the content and adapt it to your own “style” :) Looking forward to your feedback/suggestions!
Ben Tossell@bentossell · Something new
@collinmathilde cool collection of emails what 'checklist' do you have for email copy making it to your list?
Mathilde Collin
@collinmathilde · CEO, Frontapp
@bentossell thanks Ben! we're looking for emails that are simple, short, no boiler plate (sometimes with light humor, sometimes just very sincere, etc.)
Inês Silva@isss111 · Head of Operations & Growth @ RIPE
@collinmathilde Awesome! Definitely inspiring! Are you going to keep adding examples?! What can we expect from Front in the upcoming months?!
Mathilde Collin
@collinmathilde · CEO, Frontapp
@isss111 yes we'll keep adding examples! you can know what we're up to by looking at our public roadmap: :)
Inês Silva@isss111 · Head of Operations & Growth @ RIPE
@collinmathilde Love it! I'm fascinated by companies that build products in public! I can imagine that publishing your roadmap to the public is a big (maybe scary) step! What has been the impact of this to the company? And to you personally?!
Athif@athif · Digital Marketing Specialist
@collinmathilde WOW! This is sooo useful and I like the way you made it so simple via appropriate categorization. Kudos!
Mathilde Collin
@collinmathilde · CEO, Frontapp
@athif thanks!
Ram@ramkumarhq · Startups Lover, Business Consultant
@collinmathilde -- Amazing product, looks like a great collection, might be very helpful for the starters...:) Keep up the great work...cheers..:)
Mathilde Collin
@collinmathilde · CEO, Frontapp
@isss111 i've shared a few insights here: :)
Tamas Ratkai@tamasratkai · CEO at FleetYou | HOM at EU-Solar
@collinmathilde I just loved it! The way you show the examples are just awesome!
Wilsar™@callmewilsar · Founder -
@collinmathilde This is timely, and it's being bookmarked. Definitely inspiring. Thank you :)
Jordan Walker@jordanwalker · Co-Founder,
@collinmathilde thanks for this!
François Grante@fgrante · Products builder, founder of Hunter
@collinmathilde Great idea! Very often I have to dig into my Gmail to get inspiration from my favorite SaaS companies. Problem solved ;)
Alex Scott@alexscottco · Cofounder,
@collinmathilde Although collides with your core mission (just copy), would be great to provide context through ways to reference flows before/after the email communication to see a more holistic view of voice and language. Thanks for compiling!
Jan Klimo@janklimo · Lockstep Labs
@collinmathilde I like this! I'd like to see some ideas for Order Confirmation as well.
Daveyon Mayne@mirmayne · Working on side project
@collinmathilde can I use this for my startup's website? Can I copy word for word?
Mathilde Collin
@collinmathilde · CEO, Frontapp
@mirmayne of course!
Giuliano Iacobelli@giuliano84 · Co-Founder, Stamplay
@collinmathilde that's great, I was looking for something like this :)
Fabio Araujo@faraujoj · CEO,
@collinmathilde Well i have to say thanks. This is great
Crystal Chen@crystalchen · Community Manager, Quire
@collinmathilde Thanks for sharing this! This is definitely something I'll need now and then and I've just bookmarked it. :) Happy treasure hunting!
Ryan Hoover@rrhoover · Founder, Product Hunt
Super useful. @whale's Really Good Emails is also a great resource.
Matthew Smith@whale · Designer | Inventor | Entrepreneur
@rrhoover We like to think so! We recently added live views so you can see how people built emails as well.
Haseeb Awan@haseeb · Founder, Efani
Great collection and bookmarked. Front always on front !
Manuel Frigerio@mnlfrgr · Maker of @maitre_app / CTO
This is just AWESOME. Thanks for sharing guys :)
Ouriel Ohayon@ourielohayon · appsfire, CEO/ isai (VC) co-founder
really good idea. would be great to have it in various desktop/mobile formating
Mathilde Collin
@collinmathilde · CEO, Frontapp
@ourielohayon thanks Ouriel! you're totally right. that's something we'll add :)