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Comments on “From 0 to 1,000 Customers & Beyond”
Posts » From 0 to 1,000 Customers & Beyond » Comments » Comment
James O'Sullivan@james_osullivan · CEO, Sullstice
I got my copy! Looking forward to reading this. 😀 I'm curious to learn more on the ROI on this lead gen. Why do eBook over a blog post? (or series of blog posts) It would be cool if you guys did a post on the ROI of your content marketing. I'd love to learn more about that too. I'm a ultra n00b to this area.
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Ramin@ramin · marketing, Close.io
@james_osullivan :) Great question. It's not either-or. We published the episodes for the podcast, and then turned the episodes into blog posts, and then turned the blog posts into this ebook. I'd suggest you read this book on content marketing by Hiten as well → https://hitenism.com/content-mar... (it's free)
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James O'Sullivan@james_osullivan · CEO, Sullstice
@ramin Ah, I see. That makes sense and that's really smart. Thanks for link!
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Danny Flood@dandanflood · Founder, OpenWorld Magazine
@james_osullivan @ramin Aside from repurposing the content (and promoting different formats through different channels), delivering an e-book allows them to "lock" the content by collecting an e-mail address before you get access to it. With blog posts, you don't collect any info unless the visitor voluntarily gives it to you, which is far less often. Have … See more
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Ramin@ramin · marketing, Close.io
@dandanflood @james_osullivan Thanks for the candid feedback, Danny! What are some more difficult & advanced questions that you'd like to hear more about? Hiten & Steli will do a follow up episode where they answer next-level questions :)
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Danny Flood@dandanflood · Founder, OpenWorld Magazine
@ramin @james_osullivan For me, a valuable book is like something what my friends Vincent Dignan and Austin Allred are doing: https://www.indiegogo.com/projec... I don't have any specific questions, but I think it would be crazy to create an acquisition strategy based on a 21 page guide, if it's that size it should focus on something more specific IMO. Your… See more
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Ramin@ramin · marketing, Close.io
@dandanflood @james_osullivan Nice, will check out that book, thanks :) Regarding specific books, we've got those as well. This book is for people that need a quick high-level getting started guide. Sometimes the value is in simplifying complexity.
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