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Frictionless Signup by Segment & Clearbit

Magically autofill forms and improve conversions

From the maker

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Matt Sornson
@mattsornson · Growth @ Clearbit
Here's a detailed how-to from the fine folks @segment https://segment.com/blog/frictio...

Discussion

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guillaume cabane
@guillaumecabane · VP Growth @Segment
Hello Hunters and thank you @maccaw for hunting us! This is your best signup form - ever. If you are in B2B this will boost your conversion rate by 20% on day 1. 2 years ago we started using dynamic enrichment via Clearbit in the client as a way to improve our signup rates & validate the data. We've been refining it since, with live user scoring via Ma… See more
Ty Magnin
@tymagnin · Dir of Content at Appcues
We do the same frictionless signup process at http://appcues.com. It helped us add fields to get more info from our signups while keeping our conversion rate steady.
Jimmy Daly
@jimmy_daly · writer/editor @ quickbooks
This is pretty amazing. As someone who loves email marketing, I'm imaging all kinds of cool ways to build segments and trigger campaigns with the enriched data.
Jesse Pollak
@jessepollak · product founder at clef
This seems really terrific — I just started doing a little integration into our signup form for instant2fa.com and it's dead simple. We've been Segment and Clearbit users for a long time, and it's always great when they do collaborations :)
Nathan Cahill
@nathancahill · Creator
Wow -- like the rest of Clearbit's integrations, it looks like magic. So subtle, you do a double take. Once you pick up your jaw of the floor, you'll realize that this wouldn't be possible without complete, canonical data. And that's where Clearbit really shines.