Comments on post “Frictionless Signup by Segment & Clearbit”
guillaume cabane
@guillaumecabane · VP Growth @Segment
Hello Hunters and thank you @maccaw for hunting us!
This is your best signup form - ever. If you are in B2B this will boost your conversion rate by 20% on day 1.
2 years ago we started using dynamic enrichment via Clearbit in the client as a way to improve our signup rates & validate the data. We've been refining it since, with live user scoring via MadKudu and dynamic content ...
And today, we are open sourcing it!
This nifty piece of code will:
- Prefill your user's form with rich user data
- Ensure the data matches before capturing the full profile
- Display social proof based on user role
- Enable user scoring & dynamic variations
Segment’s open-source Frictionless Signup shortens your signup form with automatically populated fields from Clearbit. You can increase your conversion rates without sacrificing enriched customer data.
Clearbit will prefill data on your customers, and Segment will pass that data along to any marketing or analytics tool you want to use.
When you know more about your customers, like where they work, what they do, and how big their company is, you can use those extra data points to send more helpful messages.
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Shahed Khan
@_shahedk · Founder @ Loom. Prev @ Upfront VC
@guillaumecabane @maccaw Wow.. This is brilliant. Removing the barriers from acquiring new users by simply having them type in their email and you guys populate the rest. Thanks for building this.
👏🏻
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Stefan Pretty
@stefanpretty · CEO of Subbly
@guillaumecabane awesome! What about B2C?
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guillaume cabane
@guillaumecabane · VP Growth @Segment
@stefanpretty great question! You can use the same code, but you'll need to find another datasource. Maybe http://www.fullprofile.io ?
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