Comments on post “Foursquare 10”
Andrew Ckor
@ckor · UI Designer, Nimber
I love the new views. Foursquare looks finally much more fun. I updated the app on iOS 10 and while I'm getting the new splash screen, the app look is still the old. Are you running any AB tests?
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Marissa Chacko
@marissa_chacko · Product Manager, Foursquare
@ckor We are ... sorry you got stuck in the hold back, we are hoping to end the test as soon as possible but you know the drill, got to confirm our #'s : )
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Sam Grossberg
@samgrossberg · Eng @ Foursquare
@ckor Yes, we A/B test pretty much everything at Foursquare. We've been iterating on the new homepage for a few months and testing prototypes internally and doing user research. We have a small holdback for the new home screen to verify its impact on search activity and new user retention (the metrics we're most excited about moving the needle on with this update), and to make sure we didn't hurt any other metrics unexpectedly.
As far as the rest of the app, we didn't reskin every single screen because we didn't think that was a good use of our engineering and design time - we wanted to focus on the most important pieces. We've also been doing some of our iteration publicly - the new History Tab, for example, has been released publicly for a few months. We've also been making lots of small but impactful tweaks - for example, if you've visited a place more than 5 times, we'll highlight that on your tip so everyone will know that you're a regular!
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