Comments on “Fomo
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Jeffrey Wyman@jeffrey_wyman · At the intersection of Tech and Business
interruption marketing. not a fan.
Justin Mares@jwmares · Co-author, Traction Book
@jeffrey_wyman Respectfully, I completely disagree. I think popovers, full screen grabs, etc. are interruption marketing. We think of Fomo more like reviews or testimonials on steroids than as a tool that interrupts. With Fomo, you can opt out for months at a time, it will never stop you from reading content or doing anything on a site, and it won't insult… See more
Jeffrey Wyman@jeffrey_wyman · At the intersection of Tech and Business
@jwmares wouldn't you rather have their full attention on your content?
Justin Mares@jwmares · Co-author, Traction Book
@jeffrey_wyman Truthfully, that's often not enough. For lots of content, adding a social proof layers - reviews, comments, testimonials, etc. - makes people want to engage further in your content, not leave your site.
✎ Andrew Warner@andrewwarner
@jeffrey_wyman I've been on sites that do this and I never thought of it as an interruption or as marketing. It just felt like the store was active. Often, I can't tell if an online business is even running any more or shut down. I check the copyright date for a clue, but that often auto-updates. Something like Fomo lets me know it's still up and other peop… See more
Jeffrey Wyman@jeffrey_wyman · At the intersection of Tech and Business
@andrewwarner ok, you convince me.. I will give it a shot ;)
ryan kulp@ryanckulp · retired developer turned musician
@andrewwarner @jeffrey_wyman "Fomo lets you know what's up!" << I dig it. :)