Fantex

The BBC had two cool sites back in the day that was similar, Sportsdaq and Celebdaq, where you could buy virtual shares in celebs or sportsmen and women.

I remember reading about this a few months back and thinking "only the company will end up making money here." That is still my default belief. Since they can drive down the price on the athlete, and drive up the price to "fans" (and lets be real, thats the type of people who are most likely to buy this, not prudent investors).

Yeah, it's pretty cool. They are registered IPO's.

Yeah the FF football market always gets a bit overstated (friend of mine ran a startup in the space). Basically a lot of accounts are made, but the # of true DAUs in FF, is in the single millions (still a nice market). It just seems to me like a sophisticated & smart company who is ultimately going to take advantage of unsophisticated investors who want to "own stock" in their favorite player, without proper deference to risk.

I think this could potentially be a great business. Now, the math on an aging player, like Arian Foster, may not work out. He'll have to earn $50M for the remainder of NFL life in order for investors to break even. Where I think this could get really exciting is with drafts. Say, Johnny Manzeil or Bridgewater.

I thought this was using fake money at first and am surprised to see this is a platform for real money gambling/investment. Crazy but neat.

Seems cool, wonder if it will ever get off the ground