Fabulous for iOS

Reset your habits and rewire your brain


Fabulous is a science-based app, incubated in Duke's Behavioral Economics Lab, that will help you build healthy rituals into your life, just like an elite athlete.

"And I have used Fabulous a week. She‘s like my spiritual mentor, teach me, motivate me every moring, afternoon and night in an effective way. You are the protagonist of this journey."

8 Reviews
Bala Menon
Haneef Ghanim
Saneesh Sukumaran
 +12 reviews
  • Arman Nobari
    Arman NobariDesigner, artist, humanitarian.



    Feels a little snake-oil'y / creepy

    I appreciate what Fabulous is trying to do, and I think this direction is actually really interesting. However, bundling "you agree to our TOS by continuing" with the CTA for setting a wake-up time, or using weirdly-worded false choice options ("Yes I want to succeed" for enabling notifications) inherently makes me distrust the intentions and motivations of the app. It feels psychologically manipulative in an opaque way, whereas something like this should - in my opinion - edge towards transparency.

    Arman Nobari has used this product for one day.
    Comments (1)
  • Kevin Chu
    Kevin Chutech lover and marketer

    visually engaging, unintrusive onboarding, great guided "coaching," customization


    can be a little buggy

    Have been using this for a bit now, and it's been terrific in helping me stay focused and relaxed. I love the guided sessions called "make me fabulous!"

    Kevin Chu has used this product for one week.
  • Kate Chernyaeva
    Kate ChernyaevaOnline marketing specialist, SEMrush

    Motivation + Science


    Haven't found any yet

    What an awesome little app! I've been using it on Android for a week now and I'm loving it so far! My morning routine has definitely become much better, the morning reminders help me keep on track and I love the scientific approach and insights from behavioral science. Great job!

    Kate Chernyaeva has used this product for one week.
  • Assel Zh
    Assel ZhProduct manager

    Good onboarding

    Personalized habit plan

    Scientific based approach




    Sphere part is confusing


    Just went through some habit apps and yours is so much better than any other I've tried. I like your on-boarding so I don't miss any feature.

    UX/UI design looks cool. Actually everything is perfect.

    But. As it was mentioned above sometimes it looks a little bit creepy, so it's only my perception, I can't explain rational reasons.

    The Sphere part is confusing. I don't like when the product has another product. I want to install an app that I can fully use and don't want to think that I have no access to some of it's additional features.

    And the part '' writing commitment contract'' freaks me out, I've never tried it, as it looks creepy.

    I like the idea of having strong community and being a part of it. But I think for me (I'm writing this review after 1 hour of using it) it was too energy consuming to go though everything and reading all the text and so on.

    Assel Zh has used this product for one day.
  • Desirai Sweder
    Desirai SwederProduct Manager

    Decent Design - although more recent releases were less so


    Manipulative, Opaque. Shady. Predatory Subscription Models

    The app gets annoying with its constant (and noisy) notifications and the company seems more like a carnival - bright lights, noises and shiny things that distract you from the creepy guy taking your money at the door.

    Questionable Subscription and Privacy policy practices - they seem more driven to keep you clicking then properly follow GDPR privacy policy standards by bundling multiple actions into one and using unclear language as Arman pointed out. It feels like they are using their behavioural psych background to manipulate.

    Would definitely not recommend - their subscription models are shady, their customer support policies questionable and I think that attitude is subtly repeated throughout the application

    Desirai Sweder has used this product for one month.
  • Pros: 

    Very thorough step by step guidance to retrain your brain and beat procrastination with a scientific approach.



    A habit coach with amazing guidance. Like a great friend that reminds you how good it feels to reach your goals and how to get back up when you fall.

    Elizabeth Guerra has used this product for one year.
  • 01eg.me
    01eg.meI'm indie software developer



    bug with scheduling notification

    Was using it on Android, and now on iOS.

    01eg.me has used this product for one month.
  • Pros: 

    The best app ever !!



    I have been waiting for the iOS version since longtime !

    Zied Benamor has used this product for one year.