Fabulous for iOS

Reset your habits and rewire your brain

4.1/5
About

Fabulous is a science-based app, incubated in Duke's Behavioral Economics Lab, that will help you build healthy rituals into your life, just like an elite athlete.

"And I have used Fabulous a week. She‘s like my spiritual mentor, teach me, motivate me every moring, afternoon and night in an effective way. You are the protagonist of this journey."

Would you recommend this product?
17 Reviews4.1/5
Arman NobariDesigner, artist, humanitarian.

I appreciate what Fabulous is trying to do, and I think this direction is actually really interesting. However, bundling "you agree to our TOS by continuing" with the CTA for setting a wake-up time, or using weirdly-worded false choice options ("Yes I want to succeed" for enabling notifications) inherently makes me distrust the intentions and motivations of the app. It feels psychologically manipulative in an opaque way, whereas something like this should - in my opinion - edge towards transparency.

Pros:

Thorough

Cons:

Feels a little snake-oil'y / creepy

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Sami Ben Hassine
Maker
The Fabulous
Arman, the end goal is helping people change their behavior and we have data that shows that enabling notification will help you achieve your goals, so we're using an idea from behavioral economics called Active Choice, where the positive choice is presented in a good light in order to encourage the person to do that. If your goal was to start exercising, and I use ideas from behavioral economics to help you with that, would that feel like manipulating? I won't call that a manipulation but rather a Nudge toward good behavior. A good example of that is putting water bottle in a visible space and hiding sodas in order to nudge more employers toward the positive choice for their health. Regarding TOS, we're just following the standard set up by other apps. It was the only place we could put it since we don't have a Register screen and it wouldn't be a good idea to put it in a screen by itself.
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A habit coach with amazing guidance. Like a great friend that reminds you how good it feels to reach your goals and how to get back up when you fall.

Pros:

Very thorough step by step guidance to retrain your brain and beat procrastination with a scientific approach.

Cons:

None.

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Kevin Chutech lover and marketer
I have friends who've been using it as well and have loved what it's helped them accomplish
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It's felt exactly like that kind of support system for me too. I finally have a sustainable exercise routine in place because it just made committing to it so simple for me.
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I have been waiting for the iOS version since longtime !

Pros:

The best app ever !!

Cons:

////

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01eg.meI'm indie software developer

Was using it on Android, and now on iOS.

Pros:

Animation

Cons:

bug with scheduling notification

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Kate ChernyaevaOnline marketing specialist, SEMrush

What an awesome little app! I've been using it on Android for a week now and I'm loving it so far! My morning routine has definitely become much better, the morning reminders help me keep on track and I love the scientific approach and insights from behavioral science. Great job!

Pros:

Motivation + Science

Cons:

Haven't found any yet

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Kevin Chutech lover and marketer

Have been using this for a bit now, and it's been terrific in helping me stay focused and relaxed. I love the guided sessions called "make me fabulous!"

Pros:

visually engaging, unintrusive onboarding, great guided "coaching," customization

Cons:

can be a little buggy

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Desirai SwederProduct Manager

The app gets annoying with its constant (and noisy) notifications and the company seems more like a carnival - bright lights, noises and shiny things that distract you from the creepy guy taking your money at the door.

Questionable Subscription and Privacy policy practices - they seem more driven to keep you clicking then properly follow GDPR privacy policy standards by bundling multiple actions into one and using unclear language as Arman pointed out. It feels like they are using their behavioural psych background to manipulate.

Would definitely not recommend - their subscription models are shady, their customer support policies questionable and I think that attitude is subtly repeated throughout the application

Pros:

Decent Design - although more recent releases were less so

Cons:

Manipulative, Opaque. Shady. Predatory Subscription Models

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Assel ZhProduct manager

Hi!

Just went through some habit apps and yours is so much better than any other I've tried. I like your on-boarding so I don't miss any feature.

UX/UI design looks cool. Actually everything is perfect.

But. As it was mentioned above sometimes it looks a little bit creepy, so it's only my perception, I can't explain rational reasons.

The Sphere part is confusing. I don't like when the product has another product. I want to install an app that I can fully use and don't want to think that I have no access to some of it's additional features.

And the part '' writing commitment contract'' freaks me out, I've never tried it, as it looks creepy.

I like the idea of having strong community and being a part of it. But I think for me (I'm writing this review after 1 hour of using it) it was too energy consuming to go though everything and reading all the text and so on.

Pros:

Good onboarding

Personalized habit plan

Scientific based approach

Price

UX/UI

Cons:

Sphere part is confusing

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Craig RosendorffUnstable, streesed
Great...
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