Back in September, 3,000 startups and marketers on ProductHunt downloaded "Email Marketing for Beginners," an ebook set to teach beginners how to drive growth with email marketing.
Based on the popularity, we decided to release an audiobook version, read with commentary by Rob Walling.
You’ll not just get the three books in MP3 format, you’ll get in-depth …See more
@annagjacobsen@robwalling You guys recommend templates that are close to plaintext, but my question is how does this apply for e-commerce companies that need to show imagery of their products? And also how come the massive companies like Nike (and all the others) are using graphic heavy emails while only the small fry info marketers are using these plaintex…See more
@mrkevinhype Good questions...
Hubspot has a solid post with data on the age-old "plain text" vs "HTML" email debate, which they published here: http://blog.hubspot.com/marketin...
Their conclusion: "The emails with fewer HTML elements won with statistical significance. In every single A/B test, the simpler-designed email won."
However, they also add a c…See more
@zprgrove I can see black friday being an exception, but for example, Groupon and the BILLION dollar companies do HTML heavy emails. You'd think they would know what they're doing...
Just thought it might be good to add that caveat to the audio book, since in the book it was a blanket statement that plain-text is going to be better than HTML heavy. Kinda ha…See more
