@valleyhack: Can you start by telling us a bit how the book originated? What was your intended goal when starting and how did that change, if at all, while writing?
@eriktorenberg The book started in sort a funny way. I was not an Elon fan at all. He'd always seemed to me like a guy promising the world and then very much struggling to deliver, and I'd pegged him as sort a one note techno-utopian sort of a dude. But then, in 2012, a lot changed for me. SpaceX made it to the ISS. Tesla came out with the Model S, and Solar…See more
Hash_tag_jeff@jeffumbro · Book Marketing and PR - get in touch
@valleyhack@eriktorenberg I was curious why there wasn't more about Solar City in the book. I've always felt that it's looked at as Elon's step-daughter, but it's doing arguably the most to change the world.
