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Comments on “Dopamine”
Posts » Dopamine » Comments » Comment
Ben Stein@ben_stein
Looks awesome. It would be very cool to see a demo
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Thomas Dalton Combs@tdaltonc · coFounder @ UseDopamine.com
@ben_stein We just finished the demo video. Hot off the presses:
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Ian Mikutel@ianmikutel · PM Lead, Microsoft OneNote
@tdaltonc @ramsay_brown Love this! Can you talk about differences in retention you've seen by getting timing right vs random timing vs no rewards at all?
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Thomas Dalton Combs@tdaltonc · coFounder @ UseDopamine.com
@ianmikutel @ramsay_brown Sure! We've run randomized control groups for all of our customers. Compared to a no-reward control, the optimized group has up to 60% higher retention. We don't run random-timing controls very often any more. They are not a good control for the way the newer versions of our algorithm runs. But back when we did, the optimized group … See more
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Ian Mikutel@ianmikutel · PM Lead, Microsoft OneNote
@tdaltonc Thanks! And can you share any data on testing of various rewards? For example, text vs emojis vs stickers vs other stuff?
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Thomas Dalton Combs@tdaltonc · coFounder @ UseDopamine.com
@ianmikutel The short answer is: not much difference. Skinner pointed out that, "The way positive reinforcement is carried out is more important than the amount." And by-and-large that's what we've found. Above some minimum level, all rewards work equally well. We have found that some rewards work better among different user groups, but nothing systematic.… See more
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Alexi Roy@_alexiroy · Serial Entrepreneur > AlexiRoy.com
@tdaltonc @ben_stein You should add that video on your homepage ;)
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Ramsay Brown@ramsay_brown · CoFounder @ UseDopamine.com
@_alexiroy @tdaltonc @ben_stein We just pushed it ;)
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Ben Stein@ben_stein
@tdaltonc wow, very cool!
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Paolo Perazzo@sivola · Building products
@tdaltonc I've been very passionate about these studies so curious to know more details in terms of results. By 60% or 25% higher means that an app with 10% retention, will now have 16% or 12.5% retention? The base retention might also be important. One thing is gaining 6% over 10%, another might be going from 20% to 32%. Are those gains consistent across th… See more
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Ramsay Brown@ramsay_brown · CoFounder @ UseDopamine.com
@ben_stein Thanks dude! Let us know how we can help you make the most of it! reach out to us at ramsay@usedopamine.com
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Thomas Dalton Combs@tdaltonc · coFounder @ UseDopamine.com
@sivola Great questions! > 60% or 25% higher means that an app with 10% retention, will now have 16% or 12.5% retention Yes > The base retention might also be important. It is. If the base-rate is below about 2% we've had a tough time getting much traction. If it's above ~30% (happens in apps with a high cost) it also becomes hard to put up big number… See more
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